Manifen underwear definition of "energy woman" brand new image to market

July 9 -10, underwear industry's leading brand - Manifen, held in Xi'an, "energy woman" as the theme of the 2011 brand new image conference, with its unique brand appeal, the brand image debut, open up the underwear industry segment Blue ocean. It is understood that Man Nifen products on display this year, cut the consumer market, the new generation of female groups for fashion, self-confidence, self-expression and other consumer demand, product original eye-catching, personalized highlight; and brand advocate "energy woman" The portrait of Chinese and foreign models of portrait interpretation, to bring people a new consumer experience. "Energy Woman is a booming consumer demand," said Shen Jianjun, chief creative officer of Manifen and general manager of Commodity Planning Center (Shanghai). Manning is introspecting this trend and advocating for women to find their own energy position in urban life , So that clothing to reflect their own personality and style. "Energy Woman" is a life advocate "In the past, people always thought that women were synonymous with" softness ", but in fact, there are a lot of excellent and charismatic women." Nowadays life is so fast-paced that apparel tends to be more profit-oriented and there is too little clothing to suit one's own personality. In a recent web-based, sales-terminal survey, more than 80% of newcomers think so. They said that today, with "personality" and "energy" as the standard, women are increasingly eager to fully demonstrate their attractive brand on behalf of their personality and style.