Shenzhen Kwai brand Garments Co., Ltd. was founded in 2003, Yang Ti in Shenzhen known as the Chinese women are, the implementation of brand Societe Generale, in the development process, and always adhere to the "reform, innovation, pragmatism," the sixth principle of " Bigger and stronger China's first women's brand "for business purposes, take the characteristics of embroidered printing process of brand-name image of the road. After nearly seven years of strong development, Kwai has developed into a "sunflower women, colored silk women's trousers," and marketing headquarters, design and development department, network management, logistics and distribution, three brands, four centers, It is one of the economic entities with rapid development of similar style and strong economic strength. Kwai series of brand apparel have won the Shenzhen City brand-name products, Shenzhen outstanding women's brand, the provincial apparel quality testing trustworthy products, Chinese consumers trust products, China's most consumer favorite brands, Chinese women's outstanding brand honorary title. 2008 is the year of management and adjustment of Kwai, while the global financial crisis is affecting the global apparel sales business in an extraordinary period of sluggish overall consumer apparel market. Liu is the opposite of the line, against the boat, "Ebb Tide, see the real gold" Global economic decline in the moment, Kwai licensing Garments Co., Ltd. in the first tree brand, to seize the market and create brand names, benefits of the development of ideas, In the economic downturn, Kwai took the lead in adopting the business model of "cooperative operation and direct sale of specialty stores" in cautious wait-and-see situations and boldly promoted the direct operation policy. Internal management, external extension of the market, steady win, and gradually expand. Just half a year its outlets south Guangdong, north to Hunan, east Jiangxi, Shanghai, quickly occupy three provinces and one city, a total of more than 40 direct sales stores, quickly occupied the dominance of its kind. The reason why the company can in a relatively short period of time, faster speed, excellent benefits development, mainly, pioneers, always striving for the first entrepreneurial spirit, advocating "three beneficial", which is conducive to improving market share , Is conducive to the improvement of corporate image, is conducive to the improvement of both interests and create corporate culture, "image first, service first, direct business first" business ideas to brand, size, market three-pronged brand Promotion strategy Participation in market competition. Development of the same period Kwai and the industry's top Nan Ling Technology Co., Ltd. signed a cooperation agreement to jointly create a love of clothing management system; and Shenzhen well-known clothing exhibition marketing management company Pan-American handshake, the introduction of first-class shop management philosophy, build brand marketing competitive advantage ... ... These powerful initiatives have all confirmed to the world with Kwai to build a strong apparel brand's determination and confidence! But also comprehends the endless development prospects of Kwai and hard work in a pragmatic manner.