In the fourth quarter of 2010, Macau's retail sales reached 8.18 billion yuan, marking a 25% year-on-year increase. Among the various categories, sales of watches and jewelry accounted for 1.91 billion yuan, making up 23% of total retail sales. Department stores contributed 16%, while adult apparel and leather goods each took up 11% and 10%, respectively. Supermarkets, automotive fuels, and beauty and health products represented 7%, 3%, and 4% of the market, respectively.
Compared to the third quarter, which was revised to 7.53 billion yuan, retail sales in the fourth quarter rose by 9%. Notably, adult clothing saw a significant jump of 34%, followed by makeup and hygiene products at 33%, and department stores at 21%.
The full-year retail sales in 2010 totaled 29.5 billion yuan, reflecting a strong 32% growth from 22.35 billion yuan in 2009. Leather goods experienced the highest increase at 64%, closely followed by watches and gold ornaments (48%) and automobiles (43%).
When adjusting for price changes, retail sales in the fourth quarter of 2010 still grew by 16% compared to the same period in 2009. Footwear, leather goods, and makeup and hygiene products all saw substantial gains, with increases of 47%, 44%, and 44%, respectively. Adult clothing also rose by 30%.
Looking at quarterly performance, total sales volume in the fourth quarter increased by 5% compared to the previous quarter. Makeup and hygiene products surged by 35%, while footwear and adult clothing rose by 30% and 28%, respectively. For the entire year, retail sales volume increased by 22% compared to 2009, with leather goods showing the most impressive growth at 55%.
Regarding sales performance, approximately 19% of retailers reported a decline in sales volume compared to the third quarter, which was 25 percentage points lower than the previous quarter’s sentiment. The majority, 81%, indicated that sales remained stable or improved. On the pricing front, 52% of retailers noted stable prices, 36% saw an increase, and 12% reported a decline.
When comparing the fourth quarter of 2010 to the same period in 2009, about 68% of merchants considered their inventory levels to be normal, while 12% said they were low.
Looking ahead, around 79% of retailers expected sales in the first quarter of 2011 to either increase or remain stable compared to the fourth quarter of 2010, while 21% anticipated a decline. Additionally, 89% of retailers predicted that prices would stay stable or rise, with only 11% expecting a drop.
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