In recent years, the Linyi County Party Committee and County Government have focused on the core concept of "comprehensive promotion" and continuously worked to build regional brands. They have aimed to enhance the quality of "Linyi Liubian" products, promote industrial optimization and upgrading, and explore effective paths for enriching the people and strengthening the county. This has helped create a new development situation for the "Linyi Liubian" brand.
To embrace the idea of "branding through industry and industrial development through branding," the county has set this year as the "Year of Brand Building." It launched various activities under the theme of "Linyi Liubian Brand Building," encouraging enterprises to focus on trademark registration, patent applications, and brand building. The Liuzhou Chamber of Commerce played an active role in promoting these efforts by conducting in-depth research on local enterprises, helping them better understand transformation and structural adjustment strategies.
The county also strongly supported enterprises in adopting low-carbon environmental protection practices, encouraging innovation and technological upgrades. Companies were encouraged to increase R&D investment, creating a collaborative model involving government, enterprises, and society. To improve product quality, the county established the Liubian Arts & Crafts Research Institute, providing R&D platforms and technical support. Vocational schools were also involved in training skilled workers for the industry, enhancing the companies' independent innovation capabilities and brand awareness.
A system was formed that integrated enterprise development with economic and research collaboration, enabling companies to shift from producing multiple simple varieties to high-quality, eco-friendly products. The county also invited experienced artists to conduct management training, instilling a strong sense of quality at all levels of the workforce.
To further boost brand innovation, the county offered financial support for enterprises seeking international quality certifications or registering trademarks overseas. Each company could receive subsidies covering up to 50% of costs, which exceeded 100,000 yuan. This initiative significantly enhanced the innovative spirit of the Liubian brand.
In addition, the county released the "Linyi County Willow Industry Revitalization Plan" to ensure stable development, accelerate industrial restructuring, and promote overall upgrading. As a result, local enterprises have been able to adjust their export product structures, expand product variety according to international market demands, and develop high-end products, continuously improving quality, grade, and market share.
So far, Xiangxing has applied for 29 patents, Qingyuan for 21, and Jinliu for 26. These efforts have improved the visibility and foreign exchange earning potential of the enterprises. The "Wild" brand of Liubian was recognized as one of the top ten famous brands of high-quality agricultural products in Yimeng by several local departments. The successful branding has led to a full upgrade of the Liubian industry, establishing a new image of the "Linyi Liubian" brand.
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