Reading Tips | Faced with the hair products exhibition held tomorrow, it is also a big star in the industry, but is it still a bit far from ordinary people?
Reporter Pan Guoping
In recent years, people's pursuit of fashion consumption such as makeup and beauty has become more and more intense, especially for female consumers. The fast pace of life makes every woman's hair style change, not only waste a lot of time, but also blow, pull, burn, dye, and hurt their hair . The diversity of hair products can not only solve the shortcomings of short haircut failure, hot hair curling, but also meet the needs of female consumers. At present, in many countries in the world, hair products as a kind of quasi-essential consumer goods that express themselves and pursue fashion gradually enter people's daily life.
From the analysis of the forecast report, the reporter saw that from the global macro-consumption sector, the hair products consumption centers are North America, Africa, Europe and Asia, of which North America is the largest consumer center, and Africa, Asia and Europe are relatively balanced. From the perspective of micro-consumption areas, the US dominates the absolute consumer market in the North American sector; the African import countries are mainly Benin, South Africa, Nigeria and Ghana; the European consumer market is mainly concentrated in the UK, France and Germany; the Asian market is Japan, Hong Kong, China And South Korea as the representative.
According to the report, China is currently the world's largest distribution center for hair products and the world's largest hair products production base and exporting country. In recent years, with the steady development of the domestic economy and the gradual transformation of people's consumption concepts, people's awareness of makeup and beauty salons has also been continuously improved, and the use of hair products has become increasingly widespread.
In recent years, the rapid growth of women's income has made the demand for “brand†caused by the “alternative effect†more and more prominent. Therefore, women's consumption will be characterized by high-end, brand, fashion and individuality.
Through the introduction of the previous years, the hair products market has begun to enter the rapid growth period. There are already hundreds of brand stores in first- and second-tier cities such as Beijing, Shanghai, Shenzhen and Chongqing.
At present, the demand for wig market in China has begun to show a rapid growth trend. When you walk in the street in the future, the beautiful wigs may add a little fun to your life.
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