With the improvement of living standards, so that natural beauty of women spending on clothing growing. The underwear business has emerged as one of the hottest apparel businesses in the past two years with particularly rapid development. Many of my friends are going to open a women 's underwear to join the shop plans but do not know how to start.
First, how to choose a good brand underwear store and the appropriate shop location
Choose what kind of location to shop, it depends on your own investment ability to decide, the better the business will certainly be better, but the risk of such investment is relatively large. Under normal circumstances, should choose the local clothing sales atmosphere of the pedestrian street, the location certainly not too remote, the wine is also afraid of alley deep, and the location must be targeted consumer groups frequented places. Choose what kind of brand will be based on your local economic level to decide, and the manufacturers behind the brand must have a certain strength and long-term development of the market's determination, rather than the kind of opportunistic business, or bring endless trouble; and The brand's product quality must be perfect, because the underwear is personal items, product quality is crucial, inferior products will not be careful will hurt the delicate skin, it was consumer complaints that would be troublesome.
Mature high-end underwear brands generally shopping malls as the main sales channels, in order to protect the mall's business, they give stores discount discounts are usually higher, the profit margin is relatively thin. And regular shopping mall inevitably affect the store's business. Therefore, the general middle and low brand stores more suitable for sale, the price is moderate, the profit margin is relatively large. And low-end brand shopping malls are generally relatively weak channel, not susceptible to price shocks.
Second, how to deal with lingerie shop to join the competition and choose the right shopping guide
Underwear sales are now eating fast fish slow fish, strong weak to eat the situation. Since start-up capital to join the lingerie shop investment threshold is relatively low, to some extent, caused by the repetitive investment and vicious competition small individual, private lingerie shop, lingerie shop resulting in fierce competition, poor operating conditions. Therefore, the investment in the establishment of women's underwear shop not only to see the market, prudent investment, but also have a stronger psychological capacity and ability to control the market. In addition, in the fierce market competition, a series of exaggerated and crazy discount activities have caused some mid-range brands, which have a certain standard, to become "bulky items" pushing the parade along the street due to the continuous price war. The fiercer "discount" may be liquidated inventories, but the result is that the brand traced money, as the owner of you may be unprofitable, painstaking efforts in the local market for several years in vain It's
Underwear so because of its privacy is very special, good shopping guide is related to the turnover. Experienced shopping guide to see customers will be able to determine their cup size, to give customers accurate advice. Shopping guide the best age of 28 to 40 years old, too young girls recommend underwear people will feel the lack of authority. And as a personal clothing, even if the same size will be different, more differences in appearance, function. Shopping guide also convinced the customer to try on. The first time to buy underwear girls are often shy, shopping guide to eliminate their tension, to give the right explanation, to give customers the best impression.
Third, how to choose the right lingerie shop to join styles and colors
After determining a good brand, you must choose the right style. Any one brand, can not all models will be popular, so, you should mainly run the best-selling style, so you can save money, speed up the process of customer selection, enhance customer interest in the product. In addition, the product's comfort is very important, wearing uncomfortable underwear will not be back to customers. Product mix is ​​a deep knowledge, there must be a different series of products to fully meet the needs of women's underwear. And different regions of the female breast shape is not the same, the color preferences are not the same, different climate conditions led to different regions of the lingerie portfolio are also very different, such as northern chest full, size should choose larger, while the South Women are small and exquisite, the small size must be popular, the winter color should be dark, the summer color should be shallow, the red must be the best-selling color for the Chinese New Year holidays. Product Hanging is another art, best-selling style and color must be displayed in the main location, linked to the visual display is also very important, into the shop customers must feel the overall display of cleanliness and taste. Women are emotional animals, beautiful shopping environment will stimulate their desire to buy.
Fourth, how to choose lingerie shop to join the publicity point
Under normal circumstances, the targeted advertising more direct benefits. A small lingerie shop to join the course, impossible to have a lot of media advertising investment, but investors can take some small money, do more practical things. For example, in the main street to promote some promotional signs banner, in front of the store to be a light box, or in the flow of people to send some small sections of leaflets, coupons or something, you can plan a showcase, please one or two Model to show. Scientific promotion is essential, attractive promotions and gifts can deepen your feelings with customers, closer distance, but also you do not discount a good way to maintain price stability, a good promotional product is a mobile advertising . Through the above analysis, we can see that before deciding to start a lingerie shop, you must make a specific analysis of your own pros and cons, make a definite target. Neither prospective nor act rashly. After you have a rational understanding of the attractive "money scene" and potential risks in the lingerie market, I believe it is not difficult to stand out in the competition.
Hong Kong urban beauty underwear official website Tips:
Open lingerie shop to join the best grasp a lot of knowledge about women's underwear. Underwear and other apparel products are very different, for wearing comfort and material requirements are relatively high, but the general underwear can not be fitting, so customers want to be able to provide professional advice operators. The situation in different cities is still different, requiring specific analysis of specific issues. I still have to pay more attention to the details of underwear joined the shop.
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Yingjia Garment Co., Ltd , https://www.yjgarments.com