Fast fashion tycoon Zara Beijing store image reload opening

The Zara World Trade Center, re-opened with the latest store image, was originally Zara's first store in Beijing in 2007. This is not only a milestone in the development of the brand, but also a perfect example of the integration of brand history and classic. Whether it is the internal structure or outdoor architectural style, this store is very representative of the brand forward-looking design concept. Beijing (September 13, 2013) The Zara World Trade Center is reopened with the latest store image. This was Zara's first store opened in Beijing in 2007. This is not only a milestone in the development of the brand, but also a perfect example of the integration of brand history and classic. Whether it is the internal structure or outdoor architectural style, this store is very representative of the brand forward-looking design concept. The Zara store, which has more than 1700 square meters of sales area, has a total of three floors, consisting of first and second floor women's and three-tier men's and children's clothes, respectively, with the latest collection of autumn and winter collections. The internal design highlights the importance of direct customer communication with Zara products and creates a seamless, elegant shopping environment. Overall Zara brand image of the new store can be summed up in four words: beautiful, clear, practical and lasting. These four principles are the foundation of Beijing Shimao Tianshan Store, where customers can enjoy unprecedented experience, true and direct feelings, touch, select, try on and interact with the products.

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