"Quality and brand" "For the world to create beauty and health of women," the core brand strategy Let Xi Shi Seoul cloned all the way, from the development of a lingerie shop to the brand specializing in functional women's underwear, modern enterprises, from underwear brands to adjust unknown Underwear industry leader, Sisier won the support and trust of consumers, in the functional underwear market left a glorious sum.
Founded in 1999, Qianshir brand is a modern enterprise specialized in the research, development, production and marketing of female adjustable underwear. With more than ten years of rapid and stable development, with its keen fashion sense and profound market understanding, Create high quality of life as the core concept of the brand, relying on the quality of environmentally friendly products, advanced underwear design strength and professional underwear consulting services, quickly won the esteem and support of urban women, the country has more than 600 franchise stores, with Nearly 1,000 employees. Continued focus on the development of functional women's underwear, production and marketing. Its professional, healthy, elegant brand style, so that women aged 18-55 years can find suitable underwear products. As a well-established brand of advanced underwear underwear brand, Xi Shi Er regards the corporate culture as the benchmark for its advancement, the good-hearted advocate of "Heaven-loving" as its foundation for the development of the enterprise, and the continuous transfer of business from the inside to the outside and through philanthropy To the community, will be more love and beauty through professional and refined products to the community.
Will bring you the elegance and romance, this is the brand definition of Sischler, is also the brand gene of Sissel. In 1999, when Ms. entrepreneurs or the identity of the Su-tone founded Xi Shier in Shenzhen Garment Co., Ltd., and established the precise positioning adjustable underwear specialists for companies with famous brand, which was home to the first correction underwear brand . November 27 the same year, Xi Shi Seoul headquarters opened. At that time, consumer awareness of functional underwear is far from the current consumer maturity, choose underwear mostly see underwear style and price. Therefore, functional underwear at the time to fight for the market is relatively small, or even can be said to be some narrow. However, Ms. Liu Suyin was not assimilated by the prevailing market conditions. She insisted that the beauty of women should be the most natural and original return of charisma and a healthy state of beauty from the inside out. The underwear for women should be such a force should be positive, from the heart of women, women help shape the natural charming curve. Facts have proved that Ms. Liu Suyin insisted that there is nothing wrong, not only because of the market has a long-term perspective, but also because of the share of women's heart love, which is also Alsace has always uphold the brand management philosophy.
Although the beginning of the functional underwear market is not mature, but with high quality product quality, thoughtful sales service and professional advice lingerie, Qian Shi Seoul still capture a large part of the consumer's favor, and in 2000 in Hongling Opened the first branch. With the improvement of consumer demand market demand is constantly refined, functional underwear began to enter the consumer's field of vision. The focus on health and product critical so that Xi Shi Seoul consumers quickly remembered that by the end of 2000, Qian Shi Seoul franchise has more than 20. The success of a small stage gave Qian Shi Seoul a lot of courage, more determined Xi Shi Seoul to adjust the pace of underwear products. Simsil brand strategy at this time began to put into operation, the use of advanced technology, multi-channel marketing model, effective advocacy practices and user-friendly management are continuing to enhance Qian Shi Seoul brand awareness. Not only that, within the enterprise, Sissel has established a business philosophy of "working in a man's mode of doing business" and the entrepreneurial spirit of "diligence, science and cooperation" and fully implemented the principle of "innovation and pragmatism, the pursuit of excellence; surpass ourselves and achieve Value "of the enterprise development approach, establish a distinctive feature of the sustainable development of the" century enterprise "brand goals, both inside and outside the successful completion of the national marketing system construction.
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