Affected by factors such as holiday delivery by the courier company, the previous Spring Festival holidays were when online shopping and e-commerce sales were bleak, but this year it seems to be an exception. The statistics of China's largest fashion e-commerce company show network show that during the Spring Festival, fashion, luxury goods sales blowouts occurred, sales of a peak less than a minute to sell a luxury product.
Although most of the courier companies are on holiday during the Spring Festival of luxury online shopping, this does not seem to prevent the "Ai Chao family" from using long vacations to purchase goods at major fashion online shopping malls. According to the statistics of China's largest fashion e-commerce show network, from New Year's Eve to the fifth year, sales orders of the show network exceeded 100 million yuan, a year-on-year increase of 200%. 6-day sales of luxury brand-related goods nearly 8000, the peak sales of the third and fourth days, even less than 1 minute to sell a luxury goods.
According to statistics from the show network, from the New Year's Eve to the fifth day, nearly 1.5 million enthusiasm “Chao Chao†rushes to the catwalk network every day to buy their favorite fashion brands and luxury brands. In the 6 days of the Spring Festival, sales orders of the show network exceeded 100 million yuan, a year-on-year increase of 200%, and more than 100,000 pieces of fashion and luxury brand products were sold. From the distribution of orders, the four cities of Beijing, Shanghai, Shenzhen, and Guangzhou have become the four most powerful online shopping cities, accounting for nearly 80% of the total sales of the show.
Hermes, LV, GUCCI, Fendi and other luxury brand products have become mainstream online shopping during the Spring Festival. Many of these brand handbags and accessories are out of stock during the Spring Festival. In the 6 days of the Spring Festival, the show sells nearly 8,000 luxury goods. In the third and fourth days of the sales peak, it sells a luxury product in less than a minute. There are even Hermes Birkin40 TOGO leather handbags that sell for 133,800,000 yuan, and Hermès, which is priced at nearly 20,000 yuan after 7.2% discount, another exclusive limited edition Constance H buckle shoulder mini bag.
In addition to Hermes, Louis Vuitton handbags, luxury brands such as these tens of thousands of dollars, the price during the Spring Festival, the price of a few thousand dollars in the sale of mid-range luxury brand products is also very hot. For example, Hermès, Dior, Fendi, Burberry and other brands of silk scarves and scarves sell for 2000-5000 yuan, and there are more than 1,000 orders for sales during the Spring Festival. Others, such as Swarovski crystal jewelry, Chanel bracelet jewelry sales have also reached a new high.
In addition to luxury brands, the sales of nearly 3,000 fashion and youth brands on the catwalk network are also very popular. Such as Nike, Adidas sports shoes, Colombia, The North Face outdoor apparel and love, CK, Odiefen and other underwear sales, also compared to early January has more than 100% increase.
According to Yang Xiaoying, director of strategic development at Catwalk Network, during the Spring Festival holiday, the professional customer service staff at Catering Network maintained eight hours of work every day. From the fourth day of the show, orders for the catwalk network during the Spring Festival began to be delivered in advance. At present, the show network began to gradually return to normal, and increase the manpower to handle the backlog of orders during the Spring Festival.
According to Yang Xiaoying, according to previous years' experience, there will be a wave of online shopping consumption peaks after the Spring Festival, and the upsurge of spring shopping is coming soon. This year's Spring Festival market is not off-season, indicating that the 2012 online shopping will continue to usher in high growth.
Multiple benefits are due to the controlled express logistics industry. Compared with traditional channels such as department stores and stores, the Spring Festival is booming. The Spring Festival holiday has always been a season of low sales for e-commerce companies. This year, the Spring Festival luxury fashion sales blowout, Yang Xiaoying believes that the main benefit from the rapid growth of China's luxury market potential, and e-commerce own brand richness.
According to China’s luxury market report, China will become the world’s largest consumer of luxury goods in the first quarter of 2012, and by 2015, luxury goods sales in China will reach US$27 billion, accounting for 20% of the world’s total. market share.
Yang Xiaoying believes that luxury consumers have a tight schedule of daily work and no leisure shopping. The Spring Festival holiday provides them with plenty of shopping options and time. After several years of development, Chinese Internet users have become accustomed to the practice of accepting orders for most e-commerce businesses during the Spring Festival, and shipping after the holidays. It is these fashion houses at home that offer superb access for the catwalk show during the Spring Festival holidays. Quantity and order quantity.
The abundant number of brands on the e-commerce platform also provides the fashion community with a wealth of choices. According to Yang Xiaoying, currently only show catwalks provide fashion consumers with more than 3,000 fashion brands. The style and quantity of many brands are among the most popular in China and even global fashion e-commerce. If only one brand of Gucci, catwalk network in the sale of goods up to more than 1,140 kinds, Coach has 700 kinds of goods, Dior, Prada, Chanel, etc. also have 250-300 kinds of goods. Fashion products are so rich that even the world's fashion e-commerce can be the first.
According to Yang Xiaoying, a fashion or high-end department store has about 20,000 kinds of merchandise brands and 20,000 kinds of merchandise. The catwalk network has more than 3,000 brands and more than 150,000 kinds of merchandise being sold. Such a wealth of merchandise is anything. A traditional high-end department store or fashion department store is hard to match.
The price discounts of fashion e-commerce companies during the Spring Festival period are also an important reason for attracting fashionistas to place orders. Xiaoying Yang said that during the Spring Festival show catwalk network full 3 fashion brands, many first-tier luxury brands such as LV 8.3 fold, Hermes 5.8 fold, Yves Saint Laurent 6.8 fold, Cartier 789 yuan and other discount prices, but also to promote the Spring Festival Fashion And important factors for luxury sales.
Stand out for the Spring Festival sales of the Year of the Dragon so hot, it seems that heralds the endless scenery that Chinese fashion e-commerce faces in 2012. In this regard, catwalk network CEO Jiwen Wen believes that China's fashion e-commerce in 2012 will not only outbreak of a mixed battle of China's comprehensive e-commerce and thriving, will also enter the global market structure and lead the coquettish.
Corresponding to Ji Wenxuan’s view, business of fashion, the world’s most authoritative fashion news website before the Spring Festival, has just published an in-depth report on the catwalk network, highly appraising the leading position of catwalk network in China’s e-commerce market. Along with Lane Crawford, Ferragamo and other top-tier department stores and high-end luxury goods, it has attracted attention from the global fashion world. Previously, Ji Wenxuan and Catwalk Network have received global top media reports such as Bloomberg, The Wall Street Journal, AOL, and Yahoo.
Ji Wenhao said that becoming the largest fashion e-commerce provider in China is not the ultimate strategic goal of the show. Luxury goods are just a tipping point for the catwalk. Catwalk hopes to become the most important channel for leading global fashion products into the Chinese market!
According to Ji Wenxuan, in the future, the e-commerce competition in the Chinese market will gradually break away from the low-level competition in the price war. The richness of goods and the provision of commodity values ​​will become the way for e-commerce companies to win. In 2012, the show network will expand the current 3000 brands to 5,000 brands, and the aspects of merchandise procurement, supply chain integration, user experience and logistics will also be upgraded simultaneously. “We never think that there is a winter in China’s e-commerce, and the future of China’s e-commerce market is unlimited!†Ji Wenyi is full of confidence.
Although most of the courier companies are on holiday during the Spring Festival of luxury online shopping, this does not seem to prevent the "Ai Chao family" from using long vacations to purchase goods at major fashion online shopping malls. According to the statistics of China's largest fashion e-commerce show network, from New Year's Eve to the fifth year, sales orders of the show network exceeded 100 million yuan, a year-on-year increase of 200%. 6-day sales of luxury brand-related goods nearly 8000, the peak sales of the third and fourth days, even less than 1 minute to sell a luxury goods.
According to statistics from the show network, from the New Year's Eve to the fifth day, nearly 1.5 million enthusiasm “Chao Chao†rushes to the catwalk network every day to buy their favorite fashion brands and luxury brands. In the 6 days of the Spring Festival, sales orders of the show network exceeded 100 million yuan, a year-on-year increase of 200%, and more than 100,000 pieces of fashion and luxury brand products were sold. From the distribution of orders, the four cities of Beijing, Shanghai, Shenzhen, and Guangzhou have become the four most powerful online shopping cities, accounting for nearly 80% of the total sales of the show.
Hermes, LV, GUCCI, Fendi and other luxury brand products have become mainstream online shopping during the Spring Festival. Many of these brand handbags and accessories are out of stock during the Spring Festival. In the 6 days of the Spring Festival, the show sells nearly 8,000 luxury goods. In the third and fourth days of the sales peak, it sells a luxury product in less than a minute. There are even Hermes Birkin40 TOGO leather handbags that sell for 133,800,000 yuan, and Hermès, which is priced at nearly 20,000 yuan after 7.2% discount, another exclusive limited edition Constance H buckle shoulder mini bag.
In addition to Hermes, Louis Vuitton handbags, luxury brands such as these tens of thousands of dollars, the price during the Spring Festival, the price of a few thousand dollars in the sale of mid-range luxury brand products is also very hot. For example, Hermès, Dior, Fendi, Burberry and other brands of silk scarves and scarves sell for 2000-5000 yuan, and there are more than 1,000 orders for sales during the Spring Festival. Others, such as Swarovski crystal jewelry, Chanel bracelet jewelry sales have also reached a new high.
In addition to luxury brands, the sales of nearly 3,000 fashion and youth brands on the catwalk network are also very popular. Such as Nike, Adidas sports shoes, Colombia, The North Face outdoor apparel and love, CK, Odiefen and other underwear sales, also compared to early January has more than 100% increase.
According to Yang Xiaoying, director of strategic development at Catwalk Network, during the Spring Festival holiday, the professional customer service staff at Catering Network maintained eight hours of work every day. From the fourth day of the show, orders for the catwalk network during the Spring Festival began to be delivered in advance. At present, the show network began to gradually return to normal, and increase the manpower to handle the backlog of orders during the Spring Festival.
According to Yang Xiaoying, according to previous years' experience, there will be a wave of online shopping consumption peaks after the Spring Festival, and the upsurge of spring shopping is coming soon. This year's Spring Festival market is not off-season, indicating that the 2012 online shopping will continue to usher in high growth.
Multiple benefits are due to the controlled express logistics industry. Compared with traditional channels such as department stores and stores, the Spring Festival is booming. The Spring Festival holiday has always been a season of low sales for e-commerce companies. This year, the Spring Festival luxury fashion sales blowout, Yang Xiaoying believes that the main benefit from the rapid growth of China's luxury market potential, and e-commerce own brand richness.
According to China’s luxury market report, China will become the world’s largest consumer of luxury goods in the first quarter of 2012, and by 2015, luxury goods sales in China will reach US$27 billion, accounting for 20% of the world’s total. market share.
Yang Xiaoying believes that luxury consumers have a tight schedule of daily work and no leisure shopping. The Spring Festival holiday provides them with plenty of shopping options and time. After several years of development, Chinese Internet users have become accustomed to the practice of accepting orders for most e-commerce businesses during the Spring Festival, and shipping after the holidays. It is these fashion houses at home that offer superb access for the catwalk show during the Spring Festival holidays. Quantity and order quantity.
The abundant number of brands on the e-commerce platform also provides the fashion community with a wealth of choices. According to Yang Xiaoying, currently only show catwalks provide fashion consumers with more than 3,000 fashion brands. The style and quantity of many brands are among the most popular in China and even global fashion e-commerce. If only one brand of Gucci, catwalk network in the sale of goods up to more than 1,140 kinds, Coach has 700 kinds of goods, Dior, Prada, Chanel, etc. also have 250-300 kinds of goods. Fashion products are so rich that even the world's fashion e-commerce can be the first.
According to Yang Xiaoying, a fashion or high-end department store has about 20,000 kinds of merchandise brands and 20,000 kinds of merchandise. The catwalk network has more than 3,000 brands and more than 150,000 kinds of merchandise being sold. Such a wealth of merchandise is anything. A traditional high-end department store or fashion department store is hard to match.
The price discounts of fashion e-commerce companies during the Spring Festival period are also an important reason for attracting fashionistas to place orders. Xiaoying Yang said that during the Spring Festival show catwalk network full 3 fashion brands, many first-tier luxury brands such as LV 8.3 fold, Hermes 5.8 fold, Yves Saint Laurent 6.8 fold, Cartier 789 yuan and other discount prices, but also to promote the Spring Festival Fashion And important factors for luxury sales.
Stand out for the Spring Festival sales of the Year of the Dragon so hot, it seems that heralds the endless scenery that Chinese fashion e-commerce faces in 2012. In this regard, catwalk network CEO Jiwen Wen believes that China's fashion e-commerce in 2012 will not only outbreak of a mixed battle of China's comprehensive e-commerce and thriving, will also enter the global market structure and lead the coquettish.
Corresponding to Ji Wenxuan’s view, business of fashion, the world’s most authoritative fashion news website before the Spring Festival, has just published an in-depth report on the catwalk network, highly appraising the leading position of catwalk network in China’s e-commerce market. Along with Lane Crawford, Ferragamo and other top-tier department stores and high-end luxury goods, it has attracted attention from the global fashion world. Previously, Ji Wenxuan and Catwalk Network have received global top media reports such as Bloomberg, The Wall Street Journal, AOL, and Yahoo.
Ji Wenhao said that becoming the largest fashion e-commerce provider in China is not the ultimate strategic goal of the show. Luxury goods are just a tipping point for the catwalk. Catwalk hopes to become the most important channel for leading global fashion products into the Chinese market!
According to Ji Wenxuan, in the future, the e-commerce competition in the Chinese market will gradually break away from the low-level competition in the price war. The richness of goods and the provision of commodity values ​​will become the way for e-commerce companies to win. In 2012, the show network will expand the current 3000 brands to 5,000 brands, and the aspects of merchandise procurement, supply chain integration, user experience and logistics will also be upgraded simultaneously. “We never think that there is a winter in China’s e-commerce, and the future of China’s e-commerce market is unlimited!†Ji Wenyi is full of confidence.
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