" Song of L'Oreal " from the English "gelaiya", which means "praise the noble, elegant and not tacky fashion concept."
Gelaiya is Gelaiya (Hong Kong) International Clothing Co., Ltd's well-known apparel brands. She emphasizes the simple fashion, leisure and elegant design concept, insists on keeping the leading trend in the creative idea, takes the independent market with its style taste, avant-garde without publicity, noble and not tacky, so that the beauty lady can enjoy the elegant connotation of her brand.
Brand Culture Brandculture:
Brand slogan: create beautiful, business integrity Brand values: health, fashion, beauty, happiness Brand design BrandDesign:
Design Concept: Fashion Mature Women all-round route, diversified style design core: popular fashion, classic fashion, mature fashion
Brand positioning: Gelaiya brand women's target consumer group positioning in a mature, confident, stylish, noble, capable, generous era of women.
Suitable for work, travel, parties, dinner and other occasions.
1. Product Style: European design-based elegant.
2. Market Positioning: Mental Age 25-40 years old with the sense of the times, the pursuit of the supremacy of fashion women.
3. The main consumer groups: senior white-collar workers, private business owners, media workers, officials and teachers, network workers, working full-time wife at home.
4. Product Structure: Windbreaker, Jacket, Coat, Jacket, Down, Leather, Fur, Shawl, Sweater, T-shirt, Shirt, Vest, Dress, Skirt, Pants, Shoes and Other Accessories.
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