France to send people the impression has always been to do men's clothing, but the recent law group to participate in shares of Hong Kong Satellite TV, once again cited the industry and investors on the garment business concerns. This garment enterprise with more than a decade of development history is making progress along a diversified development path. Now it has formed a pattern of industries such as brand apparel, real estate development, financial services, mineral resources, network technology and equity investment. "The left hand to keep the main garment industry bigger and stronger, the right hand continue to expand the investment area, seeking multiple profit growth point." For the Wenzhou garment enterprises, French chairman Peng Xing trader diversified development model to some extent already have Model meaning. Multi-brand management to create the main clothing brand Clothing is the basic industry group, since 1997, starting from a single production and processing, through continuous efforts, so far has formed a multi-brand brand clothing business, the flagship product faction suit Is the first batch of inspection-free products in China's suit industry and includes such titles as "China Well-known Trademark" and "China Top Brand Products", and has been ranked the "Product Sales Revenue," "Total Profit," and "Sales Margin" in China's garment industry for 10 consecutive years Strong leaderboard. In fact, the upgrade to the brand management is the current trend, and for many years the profit of the French group mainly comes from the contribution of the brand clothing. Especially in the past two years, choosing to extend the product line and multi-brand management to expand the sales lineup has become the preferred way for footwear and apparel enterprises to find profit growth points. This has even pushed Faith Group to accelerate its brand development strategy. Share reorganization joint venture highlighting the competitive advantage In 2004, the French share participation in the formation of Zhongrui Financial Group took the first step in diversified development. July 2009 French law led the formation of "excellent clothing school." Uniformed Garments Co., Ltd. is a joint venture formed by the French faction group Ao Benni, Yuen Di, Wan Austin and other eight Wenzhou garment enterprises jointly set up, just a few months time in the country to achieve 30 stores simultaneously opened to create a " Wenzhou speed "" excellent clothes send "mode. In the same year, the law faction also acquired Zhejiang Pa Li Group. Pa Arigion all the fixed assets and mining exploration right in Hezhou, Guangxi, belong to the Faction Group. Cultural media and mining investment in two lines In June of this year, the law faction paid 257 million Hong Kong dollars to obtain a 10% stake in Hong Kong Satellite TV to become the first overseas media Nuggets private enterprises, chairman Peng Xing also as a result of the new Hong Kong Satellite TV Vice Chairman of the Board. Peng Xing believes that Hong Kong Satellite TV is very advanced in design and concept and has very good development prospects in the era of three networks of television network, mobile network and internet. Its strong talent team and diversified cultural industries also provide capital benefits The protection. Investment holding Xinjiang Shengxiong Energy Development Co., Ltd. also has a similar effect. French law firm in 2008 invested 200 million yuan to become the second largest shareholder of Mahatma energy. Mahatma Energy plans to go public in China in 2013. The lawful participation of Hong Kong Satellite TV and Mahatma Energy is the hope of getting the maximum marketing effect with minimum cost. The development and integration of cross-sectoral business may mean a low-cost development model. Emerging e-commerce and financial investment PENGXING Participate in creating the only product e-commerce website Beyond the expectations of many people, a well-known clothing company executives actually involved in this area. Today B2C e-commerce site mushroomed establishment, the market competition is very fierce, there is no differentiation of the marketing path is difficult to break through successfully. Together with Peng Xing, several young entrepreneurs in Wenzhou, such as Shen Ya, Hong Xiaobo and Xu Yu, and Cheung Kong Graduate School of Business, inspired by the concept of "taking advantage of the potential, knowing the way and benefiting the arts", captured the market with keen business sense opportunity. And other B2C e-commerce is different, the only product will pay attention to the brand entity business alliance to the middle and high-end brand sale as the marketing direction. In the same type of e-commerce site, the only product will also be exclusive with well-known international and domestic brand agents or manufacturers to sell their products commercial website. In August 2008, Guangzhou Vipshop Information Technology Co., Ltd. was established. Its website, Vipshop, was launched on December 8 of the same year. Subsequently, the only product to buy insurance for the brand is known as the first domestic, membership has reached 1.8 million, the number of orders over million in 2011 turnover of over 2 billion yuan. Diversification is like a double-edged sword. In the cruel market competition pattern, enterprises are trying their best to achieve growth by implementing different diversification strategies. Whoever can play this double-edged sword can play a role in this game Lock the victory. On the diversified development path, the law school also realized that it is still the most important task to uphold the development of its main business, continue to build its core brand and pursue greater leaps in innovation. When discussing the future vision of law, Chairman Peng Xing said: "The law faction has been engaged in the manufacture and marketing of branded apparel for over 14 years. The French school's dream is to create a world-famous apparel empire. The future Faction will have a large number of well-known Fashion brand, hope France can become the favorite fashion kingdom, this is the French school's dream, but also the responsibility. "
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