Color Trend Analysis of Accessories in Autumn/Winter 2012/13

Introduction: The palette of autumn/winter 2012/13 looks bright, warm and clean with a spring and summer atmosphere. The color of high saturation decreases and the color becomes more mature.

While people are still struggling to eliminate the shadow of the last wave of financial crisis, we have also encountered warnings about the overexploitation of nature and technology. Continuous natural disasters, Japan’s nuclear crisis, new wave of economic problems, and frequent war threats... Humans have never been so consciously concerned about the world we live in today and are concerned about our true needs. Therefore, we found that the world seems to have generated a great deal of deviation. In the accelerated development, everything related to mankind has been infinitely commercialized and technologicalized, and our hearts have become more and more anxious, and the feeling of well-being has gradually evolved. far.

Fortunately, human beings are active and reflexive. As a result, a creative repair movement emerged and developed in reflection. People seriously re-examined and recognized the relationship between man and the world and the needs and values ​​of mankind itself. It is related to dignity, happiness, development, and perfection. In the Renaissance, everything started from people.

In this autumn and winter, around the idea of ​​"creative restoration", we proposed four thematic directions: "To pay tribute to tradition", "control of life", "emotional technology" and "outside reality". If we say that "pursuit of happiness" is the goal and final demand, and the above four thematic directions, it is the path to the goal and the means to meet the demand.

In the autumn/winter season, the 12/13 color palette looks bright, warm, and clean, with a spring-summer atmosphere. The color of high saturation decreases and the color becomes more mature. Neutral tones are very important, from ivory and beige to khaki and coffee colors; dark blue, fine blue with a blue tone, a variety of tones of blue-green series brings freshness to this autumn and winter; warm red And orange light up the entire swatch.

Color Trend Analysis of Accessories in Autumn/Winter 2012/13

Color Trend Analysis of Accessories in Autumn/Winter 2012/13

Color Trend Analysis of Accessories in Autumn/Winter 2012/13

Tribute to tradition

When people are skeptical about and deny what they are now, they often re-examine what has been overlooked and denied by us. The reappraisal and return to the traditions that present a global trend can be understood as a mild expression of dissatisfaction with real life. What is more important is to express the will to learn from the tradition, to find the true essence from the traditional treasure house, and to re-excavate the traditional aesthetic. Views, values, and new feelings and perspectives from traditional culture and skills. For Chinese consumers, “tradition” often presents two features in terms of style, namely “elegant” represented by the literary and social strata, and “simple” represented by ethnic and folk crafts. The important key words are the in-depth understanding and expression of the “traditional” trend, which is also an important focus of our company when designing and developing products.

The richer color palette, steady and mature beige, ripe brown, olive green, and brick colors convey the signals of returning to classics. The bright warm red not only restores the impression of folk crafts, but also brings a sense of innovation.

Color Trend Analysis of Accessories in Autumn/Winter 2012/13

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