[China Glass Network] In marketing, according to the degree of collection and involvement of product information in the process of consumer purchase decision, the product is divided into High Involvement and Low Involvement. High-volume goods usually refer to goods that are relatively expensive and that consumers need to pay a larger fee, such as houses, cars, and digital products such as watches and higher prices. Conversely, commodities such as ordinary fast-moving consumer goods, such as beverages and shampoos, are relatively inexpensive, have a clear function and function, and are usually classified as low-volume goods. For consumers, to purchase high-volume goods, the decision-making process is relatively long. It may be necessary to collect a large amount of relevant product information, compare different brands of similar products, and consult with experienced people, and then repeatedly balance. In the end, find a better solution among the possible alternatives. Commodity information is more desirable for consumers in the purchase decision process of such goods. The unequal information is an obstacle to the large sales of high-volume goods, and it is also a problem that people who are engaged in selling high-volume products need to deal with them better.
In today's Internet era, the network brings together a large variety of product information and user experience information, which is spread across different websites and sites, and is related to products from different perspectives. As consumers make purchase decisions for high-volume goods, more and more consumers are beginning to get information about goods from the Internet. Search engines offer the possibility for consumers to get valid information from vast amounts of information. It is with search engine tools like Baidu that consumers can identify the information they need and conduct selective analysis to support their shopping decisions.
How to do online marketing In addition to high-volume products, some low-priced products that are more expensive, such as MP3, computer consumables, etc., because of the large price changes, consumers usually save money and after-sales The convenience of service delivery will also use search engine tools to seek product quotation and service evaluation in different markets, shop around and find suitable merchants.
It should be pointed out that in terms of network marketing, for the sake of cost, some low-volume products are more suitable for online sales through non-store online sales. High-volume goods are not suitable for this method. For online marketing of high-volume goods, we can only find entry points from the information provision, eliminate the doubts in the consumer shopping decision process as much as possible, and realize the interaction between online and consumers as much as possible, and obtain consumer feedback information. And provide further consulting services to drive online communication for offline transactions.
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