Chen Dao Ming, Louis Koo help FILA new products FILA spring summer 2012 new products

Model interpretation FILA 2012 spring and summer new products

On October 13, 2011, the FILA branding conference and the 100th anniversary celebration with the core concept of “Fifty-year FILA Fashion Returns” were held in the large cans of the Beijing 798 D-Park Art District, which opened the 100th anniversary of FILA, a century-old fashion brand from Italy. celebration.

Chairman and CEO of Anta Sports Products Co., Ltd. Ding Shizhong and Chen Daoming

In 100 years, it is enough to record a historical change; 100 years is enough to witness the glory of a brand. The costumes, shoes, backpacks, watches, glasses and other items with historical value and commemorative significance have continuously promoted new trends and led the trend during this rich and colorful journey, witnessing the diversified development and determination of FILA. spirit.

Stars gathered in the evening, Hong Kong's famous amphibious star Mr. Louis Koo, South Korean star Miss Cui Enzhu, Mr. Jin Xiu Road, Mr. Liu Taixiong; Mainland famous actor Mr. Chen Daoming all the audience to make the red carpet stars. Mr. Yao Weixiong, President of FILA China, Mr. John Yang, Vice President, and Mr. Wang Huayou, Vice President, went to the scene to celebrate the grand event with many fashionable people in the capital and witnessed and shared this visual feast of the annual fashion show.