"Yang Mi section" triggered the tide of people sought after the definition of new fashion down jacket

Bing Jie "power models" down jacket Yang Mi design models manuscript

"Yang Mi section" triggered the influx of people sought after Ice clean jacket defined new fashion

Yang Mi, the young idol who is known as the "popular queen," has once again become a focus of attention not because of her film and television works but also as a "cross-border guest" fashion designer. She personally designed the ice clean fashion down jacket, was named "power model", listed at the beginning, that is triggered by fans of the trend.
On October 16th, at the press conference of the Bingjie brand held in Beijing, the Bingjie “power-off” down jacket won the praise of the industry figures and reporters present. Concise and concise short style, slightly avant-garde line decoration, a variety of colorful fruit, and Yang Mi's idol's temperament is very much match. At the same time, Yang Mi also carefully matched this down jacket, skirts, jeans, boots, etc., with a variety of styles.
The celebrity spokesperson participates in the design of fashion styles, integrating the celebrity aesthetic concept and fashion taste into the clothing, which is rare in the industry. This move of Bing Jie Yu Rongrong fully embodies the positioning of the brand “Youth, Fashion, Vitality, and Trend”. It also creates new ideas for interaction between brands, stars, and consumers.
"Power" down jacket using the network and store start simultaneously, immediately caused a blitz, while driving the ice and clean the line ahead of sales.
Bing Jie aims at the fast-paced, love-free, and cool-cooled youngsters aged 18 to 35 years. The 2011/2012 new down jacket launched three series.
The “dynamic campus” series features bold colors, cool shapes, and sports elements. The “Leisure Trip” series adopts the popular version of this season and uses smart fabrics. The "Fashion Party" series is based on fashionable and sexy colors, creating an extraordinary style for urban women.
Among the many down apparel brands, Bingjie's “youth fashion” positioning is very clear. It integrates fashion and trend elements with the light and slim design of the product, and is favored by young consumers. There are many styles sold out of stock every winter. In 2010, the “Dream of the Dream” series of works was awarded “China's Best Downwear Fashion Design Award” by the China Down Industry Association.
The adherence to Bingjie for many years has opened the fashion down jacket and won the industry's honors: consecutively ranked among the top ten brands in China's down jackets, and was awarded the “Most Popular Brand” Award and “Best-selling Brand” for two consecutive years in 2009-2010. "Two awards. In the national down apparel brand sales ranked fifth, ranking first in the youth fashion positioning down apparel brand.
Wang Daocheng, general manager of Shanghai Bingjie Garments, said: “Bingjie launched a new image spokesperson, a new terminal image, a new product style, and put forward the 'new fashion I advocate' brand slogan, fully embodies our style more The trend is more suitable for the wear of young influxes. It also provides preparations for the launch of all four seasons of clothing.”
Bingjie down jacket not only has a more and more fashionable design style, but also has a newer form of dissemination and promotion: Deeper application of network microblogging and frequent launch of interactive activities. The “Bingjie Future Fashion Star” has been launched. The "Fighting Trio of Ice and Ice" composed by the popular young singers Mao Fangyuan, Zhang Dianfei, and Zheng Fan will tour more than 20 cities across the country and will integrate the fan club with the brand promotion to interact with young consumers. More zero distance.