Even if all of China’s garment companies are now out of production, the warehouse storage can be at least for domestic clothing sales companies for three years. The problem of inventory overstocking has always been a deadlock in the apparel industry. However, under the new situation, there has been a new solution to the issue of apparel inventory.
According to statistics, in 2011, China's apparel inventory will reach 17 billion. China's number one casual wear brand, Menbang, had a stock value of 903 million yuan during the same period of last year and reached 2.889 billion yuan this year, an increase of 222 percent year-on-year. The reality in the industry is even more severe: even if all garment companies in China are suspended production, the warehouse storage can only be used by domestic garment sales companies for at least three years. The problem of inventory overstocking has always been a deadlock in the apparel industry. However, under the new situation, there has been a new solution to the issue of apparel inventory.
According to statistics from the new sales statistics of the inventory sales specialist, in 2010 China’s garment inventories have reached 20% of the production volume, which is approximately 15 billion pieces, and the annual growth rate has remained at around 10%. According to the normal growth forecast, clothing inventory will reach 17 billion in 2011.
The amount of inventory of China casual wear brand Meibang during the same period last year was 903 million yuan, and it reached 2.889 billion yuan this year, an increase of 222 percent year-on-year. Inventories accounted for 90 percent of net assets in the same period.
In Adidas’s recruitment advertisements, the position of the Inventory Sales Specialist has also been separately established in the clothing salesperson. The condition is that an annual inventory reduction plan can be established according to different channels and based on actual inventory conditions.
Inventory problems are always the most troublesome problem for businesses. Many clothing companies fail because of inventory, even if the international big name such as Armani is still plagued by inventory problems.
The rapid change of the market to produce inventory "can control the proportion of stocks through effective methods, but stocks can not be without. Inventory control rate is about 50% even if qualified." According to Gao Peng, design director of Yiwen Group, said: "Do not handle it, the goods may become a pressure Money is not worth; sell it at a low price, and fear that it will affect the brand's value.
In addition, the rapid development of the apparel industry has led to many similar brands and a high product repetition rate. The sudden emergence of clothing-type B2C also caused a crush on traditional physical stores, resulting in more and more inventories. The clothing market is constantly changing, and people's buying habits and aesthetic methods are constantly changing.
The three major coups for resolving inventory are the usual practice of discounting, low-cost promotions, transfer of inventory at a level of one level, followed by mass promotion through terminals, but in addition, there are some better ways.
â— Flexible production batch orders "small batch, multi-band, fast fashion brand ZARA is to use this approach." Designer Yan Ming said. ZARA's regular-rate sales period has an inventory rate of 17%, and its turnover is very fast. It is to produce enough goods for a certain period of time to sell new goods quickly, so as to ensure that the store will always have new goods, while the small amount causes scarcity, and it can also avoid inventory caused by mass production.
But this is very test the development team's understanding of the market and grasp, while the logistics system must also keep up with progress. Many domestic brands cannot do a steady stream of new goods twice a week, but they can hold multiple orders to meet the rapidly changing market.
â— Collaborative Demand Reduction School's Dean Kang Lanxin said: "With collocation, stocks can be effectively digested. Inventories in spring and summer can be combined with autumn and winter models to create a unique effect. The basic models of inventory can also be used with new models. With a new style."
The clothing stylist and the fashion buyer will directly guide the purchase when the buyer orders. For example, which styles are not suitable for producing large size models and which styles have special models, there should be market research before the designers design. No matter what kind of body and temperament customers come to the store, they can buy suitable clothing. At the same time, there is also a standard that the store's clothing should not be less than 35. 35 models allow customers to have ample selection and collocation.
â— Marketing Predictive Market The seasonality and prevalence of apparel products in the market determine the sales time of apparel products is extremely important. Once the opportunity is missed, it is likely to become an inventory product. "What will happen this season, what kind of changes in consumer demand, marketing departments to advance research, rather than relying on the designer's keen to grasp market demand, and even the sales data of the previous quarter can not be used as a criterion." Indicated.
According to statistics, in 2011, China's apparel inventory will reach 17 billion. China's number one casual wear brand, Menbang, had a stock value of 903 million yuan during the same period of last year and reached 2.889 billion yuan this year, an increase of 222 percent year-on-year. The reality in the industry is even more severe: even if all garment companies in China are suspended production, the warehouse storage can only be used by domestic garment sales companies for at least three years. The problem of inventory overstocking has always been a deadlock in the apparel industry. However, under the new situation, there has been a new solution to the issue of apparel inventory.
According to statistics from the new sales statistics of the inventory sales specialist, in 2010 China’s garment inventories have reached 20% of the production volume, which is approximately 15 billion pieces, and the annual growth rate has remained at around 10%. According to the normal growth forecast, clothing inventory will reach 17 billion in 2011.
The amount of inventory of China casual wear brand Meibang during the same period last year was 903 million yuan, and it reached 2.889 billion yuan this year, an increase of 222 percent year-on-year. Inventories accounted for 90 percent of net assets in the same period.
In Adidas’s recruitment advertisements, the position of the Inventory Sales Specialist has also been separately established in the clothing salesperson. The condition is that an annual inventory reduction plan can be established according to different channels and based on actual inventory conditions.
Inventory problems are always the most troublesome problem for businesses. Many clothing companies fail because of inventory, even if the international big name such as Armani is still plagued by inventory problems.
The rapid change of the market to produce inventory "can control the proportion of stocks through effective methods, but stocks can not be without. Inventory control rate is about 50% even if qualified." According to Gao Peng, design director of Yiwen Group, said: "Do not handle it, the goods may become a pressure Money is not worth; sell it at a low price, and fear that it will affect the brand's value.
In addition, the rapid development of the apparel industry has led to many similar brands and a high product repetition rate. The sudden emergence of clothing-type B2C also caused a crush on traditional physical stores, resulting in more and more inventories. The clothing market is constantly changing, and people's buying habits and aesthetic methods are constantly changing.
The three major coups for resolving inventory are the usual practice of discounting, low-cost promotions, transfer of inventory at a level of one level, followed by mass promotion through terminals, but in addition, there are some better ways.
â— Flexible production batch orders "small batch, multi-band, fast fashion brand ZARA is to use this approach." Designer Yan Ming said. ZARA's regular-rate sales period has an inventory rate of 17%, and its turnover is very fast. It is to produce enough goods for a certain period of time to sell new goods quickly, so as to ensure that the store will always have new goods, while the small amount causes scarcity, and it can also avoid inventory caused by mass production.
But this is very test the development team's understanding of the market and grasp, while the logistics system must also keep up with progress. Many domestic brands cannot do a steady stream of new goods twice a week, but they can hold multiple orders to meet the rapidly changing market.
â— Collaborative Demand Reduction School's Dean Kang Lanxin said: "With collocation, stocks can be effectively digested. Inventories in spring and summer can be combined with autumn and winter models to create a unique effect. The basic models of inventory can also be used with new models. With a new style."
The clothing stylist and the fashion buyer will directly guide the purchase when the buyer orders. For example, which styles are not suitable for producing large size models and which styles have special models, there should be market research before the designers design. No matter what kind of body and temperament customers come to the store, they can buy suitable clothing. At the same time, there is also a standard that the store's clothing should not be less than 35. 35 models allow customers to have ample selection and collocation.
â— Marketing Predictive Market The seasonality and prevalence of apparel products in the market determine the sales time of apparel products is extremely important. Once the opportunity is missed, it is likely to become an inventory product. "What will happen this season, what kind of changes in consumer demand, marketing departments to advance research, rather than relying on the designer's keen to grasp market demand, and even the sales data of the previous quarter can not be used as a criterion." Indicated.
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