[China Glass Network] As an integral part of the e-commerce system, the network marketing system includes the following major functions: information release and communication, transmission of electronic documents, online payment and settlement, goods distribution and improvement of online after-sales service.
1. Information release and communication is mainly to realize the function of information release and customer communication. This is also the initial form of most corporate online marketing systems, such as online product catalogs and displays. Since the information is public and does not involve the nature of the transaction, the security and reliability requirements are not high.
2. Transmission of electronic documents To ensure the legality of transactions, the transmission of electronic documents generally requires confidentiality, security, and reliability, and can be used as legal evidence. This function is part of the function of realizing market transactions.
3. Online payment and settlement It is a function of the completion phase of the market transaction. Enterprises generally have bank accounts and have good credit. Therefore, as long as banks can achieve online clearing, the payment of e-commerce activities between enterprises is very easy, but it depends on the development of online banking.
4. The delivery of goods is another key to completing e-commerce transactions. How to deliver goods to a designated destination in real time is the later stage of completing the transaction.
5. Online after-sales service. Due to many problems that may arise during the use of the product, if the online after-sales service problem cannot be solved, it may affect the normal development of e-commerce activities, because the customer may turn to a more reliable traditional way. General online after-sales service, mainly provide technical information, online consultation and other services.
Bosgoo(China)Tecgnology Co., Ltd , http://www.bosgoodemo.com