Core Tip: Zhuhai Ao Lunti over 300 styles of apparel shock outside the Fair, on-site capture 5 million Yuan single, experts believe "Aolun Ti model" for the plight of the new swimming apparel with a demonstration outside the Expo yesterday, meaning the Third (June 15), 43 enterprises from the Zhuhai delegation made a collective attack. It is noteworthy that the Chinese professional fashion company leader Zhuhai Aoleunti Fashion Co., Ltd. on the opening day captured 5 million large single spot, in the present apparel industry when the performance of awe-inspiring everywhere seem extraordinary. Some experts said that as the garment industry suffered a new wave of difficulties, the "Aolenti Model" is of exemplary significance to some new difficulties in the garment industry.
300 clothing styles favored by the international market
At yesterday's show, Zhuhai Aolenti Fashion Company bustling booth. The leading apparel company in Zhuhai shows its superior strength in the famous city of garment industry in Dongguan. More than 300 new clothing styles are rarely seen, with intense visual impact on the spot. "Light innovative design, distinctive OL uniform there are several series of dozens of products, too shocked," "has a strong forward-looking design vision and international perspective." At the scene, Oreniti fashion company won the praise of the industry and merchants. A female customer from Europe is the site selection of a OL uniform try on. When reporters got the news yesterday afternoon, the company achieved a "good start" and won an order of more than 800,000 U.S. dollars from a U.S. company, making it a dazzling star in Guangdong's newly troubled apparel industry.
One year put nearly 4000 models international network winning market
It is understood that since the global financial turmoil started in 2008, the apparel industry in the PRD has generally been in a dilemma and many enterprises have collapsed. However, due to the general increase in the new wave of raw materials and the substantial increase in human capital, the manufacturing and processing-oriented garment industry in the Pearl River Delta region has recently suffered another heavy blow. According to "China Business" and other media have reported that the PRD garment industry has emerged a new wave of "closures tide." However, in this wave of "bankruptcy tide", the growth of Orente has suddenly accelerated. According to Xie Zhaoyu, general manager of the company introduced turnover from January to June this year, an increase of nearly 50% over last year.
Zhuhai Aolunti victory over the market, the key lies in the international network of Renault and have the core design capabilities.
It is understood that over the years, Ao Lunti spent huge sums of money to design the ability to lead for the pursuit, has in Hong Kong, Zhuhai and other cities set up an independent R & D institutions, which is quite rare in garment enterprises. And the other killer of the market that Oleonti decides to win is to create a new style by means of huge international marketing and creative network, closely follow the European fashion trends, quickly introduce European fashion elements and combine the characteristics of oriental women. Xie Zhao Yu told reporters that it is precisely because of the above two points of support, Oreniti every year for the global market with nearly 4,000 clothing styles and won the market's warm response.
Clothing industry rely on simple processing is difficult to seek big development
Zheng Tianqiang, a professor at Sun Yat-sen University, pointed out that due to the fluctuations in the international raw material market and the generally rising human resources cost in the world, coupled with the white-hot competition in the global apparel industry, the market structure of the Chinese apparel industry has entered a period of full integration. Or trade garment enterprises difficult to have a strong anti-risk ability, it is difficult to seek big development. "The key is to enhance the design of garment enterprises core competitiveness, grab the value of the upstream industry chain." Zheng Tianqiang analysis "In the current garment industry generally caught in a predicament, 'Ao Lundi model' creative first, pay attention to the path of weaving an international network or other SMEs plan to upgrade and transform the model of significance."
Related information: Aolunti fashion is an international brand from Hong Kong, is a Hong Kong brand representing young and trendy women. In 1998, it officially registered the company in Zhuhai, China and rapidly grew into a professional fashion company that integrates design, production, sales and terminal management. Due to the accurate market positioning and moderate marketing strategy, "Oreniti" ORITICK is continuously becoming an important brand of urban fashion women . At present, Allenty's franchise outlets have been distributed more than 30 large and medium-sized cities in China have more than 150 domestic stores, production bases all over the country, a leading urban fashion women's enterprises.
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