OR brand ladies want to buy FLYCOOL spring and summer new products

Otter Republic, also known as OR, is a well-established women’s fashion brand from Taiwan under the Crown Star Group. The brand made a quiet entry into the mainland Chinese market at the end of 2010 and has since been actively expanding its presence. In late February, it launched on Taobao Mall, where it conducted small-scale test sales without any major promotions. Despite this, the response was positive, and even Taobao's professional magazine, "Taobao World," featured a special report on the OR brand. Since entering the mainland market, OR quickly integrated design teams from both Taipei and Shanghai to create exclusive spring and summer collections tailored for Chinese consumers. According to Edward Brand, the general manager of OR, the brand embraced an eco-friendly theme in its 2011 spring and summer collection, using advanced FLYCOOL fiber technology to develop cooling and comfortable products. FLYCOOL, a high-tech fabric, offers multiple benefits such as moisture-wicking, breathability, and instant cooling. Fabrics made with FLYCOOL fibers can provide an immediate temperature drop of 1-2°C and up to 3-5°C when exposed to sunlight. These fabrics are energy-efficient and environmentally friendly. In just a few years, FLYCOOL has gained popularity among global brands like Nike, Adidas, Puma, and even luxury underwear and fashion labels. OR selected FLYCOOL to develop four new product series, featuring up to eight color options and intricate enamel printing. However, due to limited production capacity, FLYCOOL remains relatively expensive. T-shirts made with this fiber cost two to three times more than traditional cotton products. To make FLYCOOL more accessible to eco-conscious consumers, OR partnered with group-buying platforms for short-term price promotions. This strategy helps raise brand awareness without damaging its premium image. Edward noted that OR has already initiated discussions with several major domestic group-buying sites and plans to offer the FLYCOOL collection at cost or even below cost through these channels. Additionally, the OR flagship store on Taobao Mall (http://otterrepublic.tmall.com) will soon launch pre-sales for the FLYCOOL line. For those who value sustainability and style, this is a great opportunity to experience the innovation of FLYCOOL and support a greener future. Don’t miss out!

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