Hongying Women, brings you the window display that you can't bear to leave

Each encounter with a wonderful window, can remember the old movie "Tiffany Breakfast" in the Audrey Hepburn gaze at the jewelry window that scene. A good window design is like a huge treasure box filled with people's dreams.

And how to perfectly realize its design is actually a process that is both difficult and full of strange ideas.

Just like the good model that we found, Hongying’s flagship store in the southwest corner of Madian Bridge is not so much a clothing store as an art salon. After the low-key stores were hidden behind the lush green plants on the sidewalks, the two unassuming characters of “Hongying” were hidden in a wall like a bird's nest, and the “Bird's Nest” was originally broken off by old hangers. The color of yellow is mingled with those green plants. A small door hides on one side and is less conspicuous.

The interior decoration style is elegant and succinct. The door can be seen as a wall depicting the deep sea. There are some small marine animals on it, and the old color iron railings surround a large fish tank embedded in the wall. Walking up the steps, there is a strong classic art deco style. A large part of the space in the store is occupied by "big turfgrass." Yes, they call it "big turfgrass." In fact, it is a vertical garden. In addition, a special drip irrigation system has been specially designed to ensure the smooth growth, design and maintenance of flowers and plants. Both are expensive. Looking through the transparent glass window, in the summer, there is green echo outside the window; in winter, there is only “big turf” alone.

There are not many workers here. Faced with customers, their attitude is natural and patient. They have no urge to purchase, but they are happy to explain the design concept of every dress and are willing to take you into each small room and explain. The items listed there, furniture, table lamps, and small porcelain vases look down on the eyes, but they all have endless stories and unexpected origins.

Emotion is indeed a wonderful and very important thing. For each merchant is the same, no longer hurry to make money naked, but through some clever way to hide this money in a scene for the user's own emotional needs, thereby inspiring the user to take the initiative to purchase. Of course, it's easy to say and it's hard to do.