Stock high down jacket prices rose

After the end of the dog day, shopping malls and e-commerce operators started selling winter clothes, and businesses started to grab new market down jackets to seize the market. Reporters visited and found that the new down jacket prices this year did not rise as expected, some businesses to 1-5 fold low prices into the market. According to industry sources, although raw material costs have risen sharply this year, there has been little room for price increase due to the large inventory in previous years.

The reporter logged in to Taobao in the morning to search for “down jacket” and the result was nearly 760,000. The best sellers sold 3,305 this month.

Subsequently, the reporter visited a number of shopping malls and brand stores near Xidan, and the brand stores had put on cotton jackets and “velvet” products early. At Metersbon Wexie Single Store, the models at the entrance have collectively put on a cotton suit called “Technical Velvet”.

Regarding why the city’s winter clothes were introduced, a certain brand staff member stated that the autumn sales cycle is short, and that this year’s longevity may lead to direct sales during the winter sales period. So the time to market is early.

In terms of prices, due to the impact of bird flu in the first half of the year, people in the industry predict that the price of down clothing may rise. However, the reporter found that the price of listed down apparel was concentrated under 500 yuan, and some discounts were as low as 1 percent. In a company called "Inman", the original down price of 1,000 yuan in the down jacket, after the price of only 360 yuan. Another "Innier apparel" store, the original price of 1080 yuan long down jacket, the listing price of only 180 yuan, a discount of nearly 10%.

According to industry sources, although the impact of bird flu on feather cost growth does exist, the high inventory backlog in previous years made it difficult to increase prices. “Not all new products are produced this year, especially down jackets. Every year, there are classic models. In previous years, it was in stock.” The market price of new down apparel was lower than expected, a clothing brand official said.

"When the bird flu broke out, down prices were almost one day at a price, and many companies were reluctant to sell them immediately." According to a person in charge of the China Feather & Downs Industry Association, this is also related to the company's pricing strategy. Although the cost has risen, if the price is set at a high level and the competitor lowers the price, the market competitiveness will be greatly reduced.

The official said at the same time that the price fluctuation of down jackets this winter should be, but basically within a reasonable range.