For a long time, China was the largest producer of clothing in the world and the largest consumer of clothing, but it lacks a worldwide brand. In China, products are all over the world today. There are only a handful of Chinese brands that are very popular in the world. While Chinese good-quality Chinese products are sold well all over the world, big brands abroad also easily occupy our clothing market. But on the other hand, a huge market means more opportunities and more temptations, which makes China's clothing brand multi-brand "run" companies abound, but really loneliness, with "ten years grinding sword" professional Focused on the brand to deepen and shape less business. However, there are also some fashion brands that have begun to pay attention to the premium ability forging, sticking to the brand's own characteristics and stepping out of the brand's unique development path, such as " Yi Ni brand women's clothing." In this era of business complex and competitive, the product does not equal the commodity, the famous product is not equal to the brand name, and the strong production capacity does not mean that the stronger the market capacity, the real product quality must be transformed into consumer acceptance.
Yi Ni brand women's clothing is the eternal topic of women's and women's fashion personality, according to Ni-brand women's clothing with a unique combination of flavor, to create thousands of beautiful Vena. Yi Ni brand women's clothing indulge in elegant, bow in the soft, look up in the noble, diffuse in the personality, etc., all this may come from women's pursuit of beauty, according to Ni brand women's clothing in the beautiful interpretation of different angles The process is no longer a single fashion performance, more importantly, integration into the life, through the beautiful behind the women, showing a wide range of themes, each Yi Ni brand women's clothing owner in the depths of the heart The beauty of the interpretation of fashion is a strong temptation to create; Yi Ni brand women's clothing each piece is the pinnacle of fashion and fashion is to create a beautiful fashion and fashion all the source of fashion and personality. Yi Ni brand women's clothing with its unique style, leading the trend, with a strong sense of fashion; the pursuit of excellence, reflecting the quality of cultural heritage; adapt to different consumer needs, showing the distinctive creative design.
Yi Ni brand women's clothing is also completely different from the traditional sense of the labor-intensive enterprises, which both have a considerable proportion of independent production, but also the use of outsourcing or commission processing to achieve large-scale production, brings together a collection of integrity, high quality, innovative and Cohesion of design talent, the more competitive advantage is reflected in the R & D and design capabilities, supply chain management, scientific marketing strategies and professional services, the Yi Ni brand women's clothing products with higher added value, Brand premium ability is stronger, can be said that the traditional industries "transformation and upgrading" model, can also be said to blend fashion, culture, creativity and design and other elements of emerging enterprises.
Yi Ni brand women's apparel company's rapid development is based on institutionalization, standardization, information technology, modern enterprise management system and a group of high-quality professionals in the team and reached. Yi Ni clothing To enhance the overall competitiveness of enterprises, the company further implement the "talent, management, quality, culture, image, service," and other six major projects, according to Ni-clothing so that all staff of the company toward "the achievement of excellent brand, creating outstanding talent "Corporate goals and work together.
From the development status of China's garment industry point of view, most of the enterprises to a certain stage after the development of multi-store multi-brand, in the hope that enterprises bigger and stronger. This extensive development in the early stages of the brand can be, but in the long run, the scale of growth on behalf of the amount of value in the future is not high, but also the lack of room for premium capabilities. Therefore, to enhance the premium brand is the fundamental ability to build a high-profile brand, high-quality recognition and the development of rich brand association; Yi Ni brand women's clothing is such a brand, which insist on "ten years grinding sword" professional, Focus on the brand to focus on the deepening and brand building, brand image as the core to franchise chain franchise expansion form, adhere to the brand cooperation alliance, system development, resource sharing principles, the establishment of a close cooperation and efficient operation of the national brand Women's wear apparel network; brand culture to enhance corporate image, brand services to enhance the attractiveness of the brand, with brand marketing driven economic growth. Never crazy publicity, but always classic fashion. In the most important products, Yi Ni brand women's clothing showed an unparalleled advantage. First diversified sales concept, which locks a clear diversified consumer groups, a wide range of prices, diversified accessories to create the ideal shopping experience. In terms of quality, Yi Ni brand women's fashion concept unique innovation, selection of innovative style, superior quality, Han clothing culture to give innovative thinking, new models, new products, new ideas. In the price, mainly in the low price, low price to meet the needs of different consumer women.
A big reason for the low premium capacity of Chinese apparel brands is that most brands lack the professional, dedicated and professional spirits. They lack the management concept of intensive cultivation. To build a local international brand and effectively enhance the brand value may not be necessary Do more, but to do more sophisticated, through the connotation of development to achieve quality growth, through the brand to achieve the geometric growth of added value. Chinese enterprises to achieve the dream of international brands has never been accomplished overnight, for the Chinese clothing brand is still in the jungle period, the brand is particularly difficult road, you need long-term adherence and adherence. Resistant to loneliness, stand up to polish, to usher in the blossoming of flowers, Yi Ni brand women's clothing is a good example of the success.
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