Forever21 China's First Store Opens in Beijing APM in August

The international brand Forever 21 will officially land in Mainland China in August. After analysis of the market and negotiations between the two parties, F21 will set up the first mainland store in Beijing apm, a comprehensive shopping mall on Wangfujing Commercial Street. The addition of this store not only allowed Beijing apm to acquire more fashion brand portfolios, but also enabled F21 to open the Chinese mainland market more quickly and bring more brand choices to consumers.
The international brand Forever 21 will officially land in Mainland China in August. After analysis of the market and negotiations between the two parties, F21 will set up the first mainland store in Beijing apm, a comprehensive shopping mall on Wangfujing Commercial Street. The addition of this store not only allowed Beijing apm to acquire more fashion brand portfolios, but also enabled F21 to open the Chinese mainland market more quickly and bring more brand choices to consumers.

It is reported that Forever 21 is one of the most popular brands popular among young people in American fashion districts. It has continued the popular route and has been praised by consumers with reasonable prices, high quality and stylish design, and has gradually explored the international market. Promote the brand to various countries, provinces and cities. But all along, F21 has no intention of entering China's interior. It is only marketing products to Hong Kong and Taiwan for sales. It seems that there is not enough confidence in the mainland market. With the development of our country's economy and the establishment of some super shopping malls, F21 has witnessed the vigorous growth of the mainland market. After a certain degree of consultation, it finally set up the first store in the Mainland in August. Since then, it has broken the embarrassing situation in which consumers need to send their friends to Taiwan and Hong Kong to purchase F21. This will enable consumers in the Chinese mainland market to be closer to international brands and closer to the cutting edge of fashion.

In recent years, the number of international brands introduced by China is not very few. However, due to the lack of spending power, most international brands have appeared in major luxury shopping plazas with the role of luxury goods. They can only satisfy the pursuit of fashion by some upper class people. In the end, a misunderstanding has been formed in the mainland of China. Fashionable international apparel is equivalent to a luxury that is above and beyond, and this makes some middle-class people who are eager to pursue international trends only hope to be overwhelmed. In fact, in many European countries, it is not a luxury brand that leads the trend in the streets, but a number of boldly designed and modern aesthetic costumes. These clothes are often inexpensive but have a personal taste of life. Forever 21 is one of the most famous. One of the brands. Due to its prominent mass consumption concept and consumer groups dominated by working-class people, F21 is often more affordable than some international luxury brands, and it has become the focus of attention within the United States and even internationally. Popular international cutting-edge brand. This time, F21's Beijing presence has largely eliminated the prejudice of “fashion = luxury goods”, so that young people understand that fashion is not the same as price, and the real fashion is to be derived from an ordinary life.

In addition, after entering Beijing apm, F21 not only promoted the development of Beijing apm, but also promoted the development of the clothing sales industry in China. At the same time, it also enabled more consumers to enjoy an endless stream of fresh and fashionable experiences. The real process of international fashion shopping brings to the masses of consumers an international fashion trend that belongs to the masses and lives.

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