What color is the most popular online shopping apparel in the first half of this year? Yesterday, Taobao Mall released clothing consumption trends in the first half of this year. The results showed that candy colors are most popular among women, and men's clothing colors are black and white.
Candy color became the most popular clothing color for users in the first half of the year. Whether it was clothing, underwear or bags, shoes and hats, as long as it was candy-colored, it was the best selling. It is understood that Taobao Mall candy color women's clothing sales accounted for more than 40% of total sales, the main consumer areas concentrated in Beijing, Shanghai, Guangzhou and the eastern coastal cities.
The same applies to women's underwear. From the perspective of underwear sales in the first half of this year, sales of candy-colored underwear accounted for 44%, and skin-colored nude-colored underwear accounted for 38% of sales, which broke the conventional high sales rate of nude color underwear in previous years.
Candy-colored trends also swept the women's shoes, handbags and other clothing with goods. Taobao Mall footwear responsible person said that this year's Candy-colored special pink series of high-heeled shoes sales, accounting for more than 50% of the total sales of shoes.
Candy bags are especially loved by women. According to statistics, the sales of candy-colored bags in the first half of this year accounted for nearly half of the total sales of luggage.
What colors are popular online shopping men? The data shows that compared to women's wear, the style and color of men's clothing tend to be simple and even flat. In the first half of this year, the main colors of men's clothing are black and white gray. The most popular models are T-shirts, leisure and business. Striped POLO shirts are popular men's clothing in the first half of this year.
"In addition to the traditional black and white ash, young men like the color more blue, this is the outstanding color we have captured this year." Tang Lion Network Sales Manager said.
In addition, if you still think that the online store is a place where brand merchants handle inventory, then it's a bit OUT. It is understood that with the growth of the online shopping market, more and more brands see the online and offline markets as equally important. Currently Taobao Mall, more than 80% of clothing from the season's flagship new products, many brands also launched online ** models, or off-line release on the line. (Southeast Business Daily reporter Sun Meixing correspondent Shen Enhua)
Candy color became the most popular clothing color for users in the first half of the year. Whether it was clothing, underwear or bags, shoes and hats, as long as it was candy-colored, it was the best selling. It is understood that Taobao Mall candy color women's clothing sales accounted for more than 40% of total sales, the main consumer areas concentrated in Beijing, Shanghai, Guangzhou and the eastern coastal cities.
The same applies to women's underwear. From the perspective of underwear sales in the first half of this year, sales of candy-colored underwear accounted for 44%, and skin-colored nude-colored underwear accounted for 38% of sales, which broke the conventional high sales rate of nude color underwear in previous years.
Candy-colored trends also swept the women's shoes, handbags and other clothing with goods. Taobao Mall footwear responsible person said that this year's Candy-colored special pink series of high-heeled shoes sales, accounting for more than 50% of the total sales of shoes.
Candy bags are especially loved by women. According to statistics, the sales of candy-colored bags in the first half of this year accounted for nearly half of the total sales of luggage.
What colors are popular online shopping men? The data shows that compared to women's wear, the style and color of men's clothing tend to be simple and even flat. In the first half of this year, the main colors of men's clothing are black and white gray. The most popular models are T-shirts, leisure and business. Striped POLO shirts are popular men's clothing in the first half of this year.
"In addition to the traditional black and white ash, young men like the color more blue, this is the outstanding color we have captured this year." Tang Lion Network Sales Manager said.
In addition, if you still think that the online store is a place where brand merchants handle inventory, then it's a bit OUT. It is understood that with the growth of the online shopping market, more and more brands see the online and offline markets as equally important. Currently Taobao Mall, more than 80% of clothing from the season's flagship new products, many brands also launched online ** models, or off-line release on the line. (Southeast Business Daily reporter Sun Meixing correspondent Shen Enhua)
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