Fashion industry chain: fabric is the most basic

In the fashion industry chain theory, the fabric industry is the most basic part, which affects the designer industry. Many designers have stated that the most important thing in selecting fabrics is the word “fashion”, which has no fashion. Fabrics simply lose their meaning. Fashion is the most important and representative feature of fabrics. At the 17th China International Textile Fabrics and Accessories Fair, a variety of fashion fabrics presented the world with the latest “fashion, fashion, and innovation” concept of Chinese fabrics.

The new technology upgrades the fashion data to understand that at present many of the so-called innovations carried out by domestic fabric companies are mostly made from patterns and printing, but they cannot be fundamentally created from the process. The similarity of the goods is relatively high.

In order to avoid developing fabrics along the lines of domestic fabrics with insufficient fashion, rough processing and low quality satisfaction, Nanshan Company established a fabric R&D center in Milan, Italy a few years ago to study popular elements, collect potential value information, and formulate development plans. , And adopt the most advanced technology manufacturing equipment in the world, in the fashion and innovation in the front of the fabric R & D and design.

The four Italian-style products displayed on the Nanshan Textile Exhibition at this time of the Fabric Exposition embody the unique “Mediterranean style” concept with innovative features. They are single warp and single weft yarns that break through the weaving technology of the stock yarn. They contain classic wool small jacquard varieties with a silk yield as high as 60%, eliminate the homogeneity of the market, combine multiple types of raw materials, and have easy care properties such as shrinkage and wrinkle resistance. The functional varieties of the four major series.

The single warp single-weave variety adopts the single yarn weaving technology, which realizes the innovation of high count single yarn compact textile technology and gives the fabric a flexible, light and delicate style, demonstrating the relaxed and natural connotation; the small jacquard variety contains up to 60 silks %, on the basis of maintaining high-end elegance, it also reflects a thin, soft, warm texture, giving people a fresh look. This series of products focuses on the concept of research and development from Milan, Italy, and highlights the Mediterranean style of “leisure, comfort, and clearness”. It is a rare domestic product that controls the direction of R&D based on market trends.

The color highlights fashion in the opposite side of Shandong Ruyi Booth. It is Suerli Woolen Printing and Dyeing Co., Ltd. from Zhangjiagang, Jiangsu Province. Its booth displays a row of beautiful, elegant and practical color fabrics.

With a strong fashion color R&D team and actively drawing on the color trends of the next year and a half after the International Fashion Color Commission released each year, Surrey has established its own popular fabric colors. Such as this year's fabric, in addition to black, white, gray three kinds of classic colors, watermelon red, sapphire blue, Fengyue yellow, olive green, camel and other colors of fabric sales are extremely popular.

In addition, Surrey has released autumn and winter cashmere color trends from 2012 to 2013, and it will obviously play an important role in guiding color popularity.

As a company with a history of only 10 years, Surly has made rapid development in recent years. Through close cooperation with international counterparts in France, Italy and other countries, it has continuously improved its product chain, especially in the release of color of cashmere fabrics. On the one hand, we always walk at the forefront of the industry.

Co-existence of fashion and quality Jiangsu Yanmao Textile Co., Ltd., which mainly produces worsted women's fabrics, has spared no effort in making the most thorough integration of fashion and quality. Fashion is a big trend, and fashion trends are also a big background. To take this frontier and closer to the needs of the market in this big context, Dan Mao invited not only British and Italian experts, but also Shanghai. The R&D center was set up to hire domestic and foreign designers to design new fashions for Danmao. The competitiveness of Danmao fabrics in domestic and foreign markets was improved from the aspects of fashion elements and fashion models, ensuring the coexistence of fashion and quality. In order to ensure that the design and style of products closely follow the international trend, this fine woolen fashion fabrics company featuring women's fabrics pursues a strategy of multi-category, small-batch, fast delivery, and develops more than 10 New Products on an average daily basis. Its products are more competitive in the market.

Post-processing technology is also a fashion through the fabric after-treatment technology is also a way to achieve the fashion of the fabric, Zhejiang Meinida Printing and Dyeing Group Co., Ltd. in this regard to walk in the forefront of fashion.

In this exhibition, Mizunda played "black magic" and "mirror finishing", really let people have a fashion addiction.

"Black magic" is a fabric post-processing technology, which can make the fabric more beautiful, soft, breathable, taking good results. The fabrics it has processed can simulate leather and rub it by hand, and even have a faint leather taste. It is mainly used for jackets. "Mirror Finishing" is mainly used for women's trousers fabrics, and the fabrics it handles are glossy, washable, and can be permanently shaped. This time, Mexida's exhibits are mainly divided into printing, coating and dyeing, highlighting Mimida's ability to cater to the market's product development and lead the market.

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