H & M pushed the first Conscious series of transformational ecological fashion

H & M launched its first Conscious Collection this summer with a total of 69 styles.

H&M推首款Conscious系列转型生态时装

H & M's first Conscious Collection

It is reported that H & M hopes to open a new path by the Conscious series, by 2020 100% ecological responsibility fashion series. The Conscious Collection was launched in mid-April and includes 39 women's, 17 men's and 13 children's wear. All made from recycled fiber and organic cotton.

H&M推首款Conscious系列转型生态时装

H & M's first Conscious Collection

It is understood that, Conscious series is H & M company's first step. The brand's goal is to have all the apparel come to eco-responsible materials by 2020. This goal in the last few sales season is also unimaginable. Catarina Midby's explanation for the transition to ecological responsibility is that "the very beginning of the development was very difficult, our inventory was limited and expensive at the time, and things got easier as production increased."

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