In men's closets, having 10 shirts is a very common occurrence, often higher than the number of other apparel types. The Yangtze River Delta is the "leader" in China's shirt market. Not only the leading brands, mainstream brands and iconic brands are gathered together, the sales performance is remarkable. In general, the strength is outstanding. Shanghai Quxiong once dominated one of Conch, Kangpi Division, open, diamonds, green leaves, scales, ruby, Shule, etc. These men's and women's shirts brand from Shanghai before and after the reform and opening up, once dominant, dominate, deeply consumed Favorite. In particular, the Conch Shirt is not only the main brand for exporting large quantities of foreign exchange but also the favorite brand from the leaders of the Party and the state down to ordinary people. At that time, the domestic men in the wedding scene, wearing a conch shirt is very face-saving, worth. It can be said that Shanghai's brand shirts constitute a major element of the year to wear in Shanghai, in the eyes of the people is to reflect the value of landscaping, passing the grade carrier. One thing is still memorable today, it was 1984, Shanghai opened the shirt was named "Shanghai quality products", with this dazzling aura, had been very popular open shirt sales better, once In short supply. This information was hearted by Li Rucheng (1981 in Ningbo to 20000 yuan resettlement fee for young people started their hometown Youngor company manager, the company main business was doing garment processing) know, just as the discovery of the same gold, excited. He decided to take the initiative, and opened the company to talk about cooperation, work together to make the shirt market bigger and win-win. The idea is really good, but this time Youngor is a little-known township small business, to be famous with the Shanghai business "climbing relatives" easier said than done. On the unsuccessful moment of cooperation, Li Rucheng adopted a strategy of "keeping a close eye on him" and did not rush to camp in Shanghai. He stared at the manager who opened the company no matter where he was. The manager who opened the company has finally been touched: the dedication of such a dedication to the family, the work of the township enterprises how to engage in bad? The cooperation between the two parties came to an agreement. In accordance with the agreement, by the open company to provide trademarks, technology, information, etc., opened in Youngor shirt. Through this cooperation, opening a shirt to gain more market share, the corresponding substantial increase in economic benefits. Youngor, on the other hand, made his enterprise's technological and management qualities to a higher level. While digesting and absorbing advanced technology and management, Youngor gradually formed its own operation mode with its own characteristics, characteristics and characteristics. Strong and big to provide a valuable foundation. Through this typical case of Younger, we can realize that the Yangtze River Delta has become an intrinsic element of the "leader" in the shirt market. Market reshuffle the Yangtze River Delta is still obeying the ears In the early 1990s, China's shirt market began to enter the buyer's market, the competition in this area has become increasingly fierce, many entrepreneurs dare to do business laments. Today's shirt market is difficult to do business is caused by many factors, such as product oversupply, the product lack of personality, homogeneity prominent, labor costs increased year by year, product development, design, production, marketing, promotional expenses continue to increase , Rising prices, shirt prices did not rise simultaneously and so on. National Bureau of Statistics released in November 2010 price data to explain the issue, the price rose 5.1% that month, clothing prices fell 0.7%, a significant contrast. There are international brands to seize the domestic market, cut off part of the "cake"; diversified business formats, e-commerce, mail order, TV direct marketing diversified market share; export hurdles increase, some foreign trade enterprises to domestic sales; brand operation, campaign promotion efforts Not enough, lack of strategy and skills; profiteering, fake international big-name phenomenon from time to time; with the international big as the guide, some domestic brands have achieved sales network monitoring, the first time grasp the product sales information, picking, replenishment initiative ; Consumers gradually mature consumer attitudes, the importance of cost-effective purchase of shirts ... ... These factors are superfluous, the shirt market reshuffle is inevitable. What needs to be pointed out is that the shuffling of the shirt market is not a gust of wind. Rather, the shuffling of the shirt market is carried out anytime, anywhere, and the vulnerable brands of large and small, which are eventually eliminated, are the strong "elites" who stand out from the risks. After the "Ebb Tide", and now the Yangtze River Delta shirt market is still a leader in the shirt market, I am a lot of style, it is gratifying. Which is quite representative of Younger, Shanshan, Conch, Heilan House, opened, Pei Luo Meng, Nicholas Ni, TONYWEAR and other brands. These brands not only add luster to the Yangtze River Delta, each of the gratifying economic benefits. The social benefits are excellent too. Take TONYWEAR as an example. The tax paid annually to its production base in Songjiang of Shanghai is one of the best in the entire industrial park. With shark shirt brand growth faster In the context of global economic integration, the Yangtze River Delta shirt brand competitors both from other counterparts in the country, but also from the international big names. I learned that, as early as 10 years ago, the French crocodile brand orders in the country, a long-sleeved shirt pure processing fee reached 180 yuan, which is equivalent to the price of a mid-market shirt on the market, with the game, there is no real skill how Row! Currently on the market, U.S POLO, PLAYBOY, Butterfly, Goldlion, Wei Peng, crocodile shirt, eight thousand generations and other domestic and foreign brand shirt has a decent performance, possession of different market share, did not allow the Yangtze River Delta shirt Brand lightly. As Li Chengcheng said he thinks the most is the question, Youngor brand how to avoid the crisis! How to further gather advantages, avoid weaknesses and do a good brand. Mencius has a famous saying: "Born in trouble, died of peace." That's why, in the process of traveling with sharks, the Yangtze River Delta shirt brand grew rapidly. Particularly prominent is the Younger shirt in the domestic market share over the years to maintain the first series of men's development momentum is "singing all the way" to become well-deserved China's fashion industry's big brother, in the real estate and other areas Younger also build a lot; fir Cedar shirt and the series of men's and other brands under the interactive development of each other, each other; Heilanzhijia create men's wardrobe, vivid, humane, personalized marketing, the allure of the target consumer groups more and more great potential for development. No doubt, the Yangtze River Delta tomorrow, or the shirt market "leader"!
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