Adidas 2017 Women's Brand Campaign Opens to Unleash Female Creativity

Ben Wang , March 07, March 6, Adidas, the world's leading sports innovation brand, officially opened the "I created" 2017 women's brand event. At the beginning of this year, Adidas initiated the â€œI am a billionaireâ€ one-to-one communication for Chinese consumers and put forward the concept of â€œcreative creativityâ€. This â€œcreated by meâ€ concept continues to explain this concept through a female perspective. Since 2012, Adidas has launched a series of projects focusing on women's sports life. It aims to encourage women to release their personality and creativity in sports, seek change and difference, break the routine, inspire their peers, and thus become more active in sports and life. Strong and unique.

Adidas Women's Brand Spokesperson Hui Ruoqi and Zhang Xiaoning

Join hands with two spokespersons to unleash women's creativity

In China, hundreds of millions of young women face pressure and challenges in their lives and work. They are even more eager to gain more possibilities for personal development. Today, more and more young women are participating in the sport and they are aware of themselves in the sport. They are recognized and encouraged. Although they are taught to work hard enough to succeed, they do not stop there--through creativity, they fully release their potential, invigorate their vital energy, and create their own.

As the adidas women's series spokesmen Huirui Qi and Zhang Xiaoning, they are representatives of women's creativity, and they all have their own uniqueness. This time, Adidas teamed up with Hui Ruoqi and Zhang Xiaoning to deliver â€œI createdâ€ brand ideas through TV commercials with unique perspectives, social media topics, and nationwide women's brand day events to help Chinese women become fully active. The release of creativity in the show is different.

As a spokesperson for the 2017 Women's Series, the female queuing director Hui Ruoqi is both a 90-year-old girl in her life and has created a gold medal record with her unique and versatile ball. As a member of the gold medal team, she has faced major life challenges such as late starting, shoulder dislocation and heart surgery since childhood. However, she used her secret weaponâ€”creativityâ€”to break through one obstacle after another. She is undoubtedly a representative of the creativity of the new generation of girls.

Hui Ruqi

From running, yoga to swimming, even Muay Thai, Zhang Yongning continues to explore more experiences on the road to sports. On the screen, she is not afraid of various roles and challenges and is called the goddess of power. Under the screen, she sees different landscapes from monotonous running, giving her creativity to the movement and fully interpreting her work life. The life of walking all the way to the end made her feel boring. This girl who loves to discover with creativity has achieved more of herself. In the two years of continuous cooperation with Adidas, Zhang Xiaoning always uses his actions to interpret creativity and encourage more girls to explore their potential and possibilities.

Zhang Junning

Refresh the game tide movement detonated Kitahiro

From March 6 onwards, Adidas' â€œCreated by Meâ€ brand event was fully launched. A two-week women's experience event was the highlight of this year. In collaboration with Shanghai, Beijing, Guangzhou, and Chengdu's cool professional fitness studios, Adidas creates exclusive women's creative sports experience. Under the guidance of professional coaches, experience anti-gravity yoga, audio and video bikes, dynamic creative running, rock and roll drums, body shaping ballet, etc. Creative fitness exercise. Consumers can register and interact with platforms such as @adidasWomen Wechat account and cooperative sports APP.

Uncompromising innovative equipment adds to the sport

Sports girls who are eager for creativity and change will of course never compromise on sports equipment and clothing. Adidas encourages girls to stimulate and release creativity through sports. They believe that professional sports equipment can not only give girls strong support and protection. Fashion style matching and design ingenuity can also allow girls to show their style anytime, anywhere.

This time, Adidas brings the new Ultra Boost X professional sports shoes for women and the new season women's sportswear. Ultra Boost X continues to focus on women's attention in design while continuing to innovate in technology. The new orange and deep space black colors bring great visual impact, highlighting the enthusiasm and vitality of sports girls; the 360-degree knitted upper fully conforms to the feet, reduces friction, and gives the running shoes a feeling of skin-like comfort; regional support structure Brings plenty of room for movement between the front and rear steps, and brings a custom-made comfort experience with natural torsion of the front and rear feet. Ultra Boost X helps every woman to release athletic creativity and conquer the runway and path underfoot!

Adidas Ultra Boost X

The new season women's clothing line takes into account the functionality and fashion sense. Its fabrics and design crafts pay more attention to women's skin feeling during exercise. They also have advanced science and technology escort and help women to better release their body and mind and energy. Sportswear is equipped with three series of high, medium and low exercise intensity, complemented by rich colors and designs, climachill technical support and the use of different materials; Cut&Sewn knit skinny pants are made of mesh splicing design, which greatly enhances breathability. Let the sports unfettered, smooth gray lines and black stitching waist line, for women to create a better body curve. In addition, during the early spring season, the Adidas Women's Collection also offers a unique collection of jackets. Stretch Woven stretch fabrics provide unrestrained movement. Breathable, reflective and drawstring details are designed to meet the different scenes of early spring sports.