On December 15th, Hongdou Home held a spring/summer 2017 new product launch conference at the Yewzazhuang Convention Center. With the theme of “From Natureâ€, the static display was combined with the dynamic model catwalk to show the new products to the public. More creatively, the conference invited five net red people to broadcast the live interactive video website. The net red broadcasters used their influence to radiate fan groups, tap the potential consumers of red beans and make the brand younger. , energetic, multiplying multiple attributes.
The press conference kicked off from the introduction of the designer. The venue was arranged as a catwalk T-stage, and the lighting background was beautiful, which made people look forward to new products. The designer who has been designing behind the scenes has come to the stage to introduce the new features and innovations with professional quality and detailed explanations. However, the introduction of the light designer is far from satisfying the curiosity of the new audience. In the expectation of the audience, the model catwalk brings the most intuitive new visual feast.
It is understood that the main product of the red bean home 2017 spring and summer new product release is the underwear series, supplemented by "the yew antibacterial, the color spinning health, the red bean cotton smooth, the bra is comfortable" several key words, the details are full of sincerity heart of. The underwear series are divided into yew antibacterial underwear, color-spun underwear, red bean cotton slippery underwear: yew antibacterial underwear is a new debut in 2017, which is characterized by the use of yew fiber antibacterial health-care knitted fabric (with High-tech product certification certificate, product number: 120205G0285N), the antibacterial rate after 50 washings is still as high as 80% or more, the men's design is divided into small flat angle and long flat angle, wide waist Ming rib, U-shaped support, 3D tailoring Perfectly fits the needs of consumers with various preferences; the women's models are designed with high-quality super elastic rubber bands, no tightness, intimate waist design, no trace comfort, and also combined with a variety of cute theme release, easy and lively, quite girly. The color-spun underwear is made of high-quality natural cultivation cotton textile, adding Lycra fiber, not easy to fade, bright color, change the dull and boring dark tone underwear style, combined with the color yarn path, first dyed and weaved, and edited the delicate color. The red bean cotton slippery panties are mainly made for the summer market. They are made of special ultra-fine modal cuts that are not suitable for ordinary underwear. They are invisible and breathable, and they are far away from the sultry heat, bringing the cool and refreshing experience in the summer. It is worth mentioning that under the ingenuity of pursuing quality, the price of this series of products is still in the price range of high cost performance. It can be said that the quality is not increased, it is natural and loyal to quality.
The impeccable product is matched with the super-high value and sexy figure of the catwalk model, and the underwear culture of the red bean home is vividly displayed. The audience watched it and watched it. In addition to the underwear series, hibra also comes with a debut, fresh and natural; the home service is presented in the form of a family of three large and small models, highlighting the warmth and warmth of the "home culture".
In addition to the dynamic show of the model show, the most eye-catching event of this conference is the five-digit red anchor anchor. They are seated in the front row of the conference, and use mobile phones to broadcast red beans without any time difference in the major entertainment interactive video sites. The new home viewing experience introduces the red bean brand and product launch to the platform audience. Due to the network red star broadcaster's own fan group, in the live broadcast of the conference, the secondary detonation was popular and the viewing data was very impressive. Among them, the number of viewers who hosted Li Chong reached 105,000, and the anchors watched it. The number of times was 14.55 million, and the novel form of the live broadcast and the beautiful appearance of the anchors also attracted other audiences to take pictures.
Nowadays, “Net Red+Live†has helped the emergence of new product launches. The video websites and social e-commerce companies with the core red star as the core can stimulate the potential consumption power according to different needs, and the direct conversion rate is purchasing power. The way of live broadcast makes the interaction between Net Red and consumers more real and transparent, and the intuitive product display can bring stronger and faster liquidity. At the same time, the way the online audience views them determines the way they buy, which gives the brand's online stores a greater exposure.
It can be seen that the red bean home's “Net Red+Live†boosts the new product release method, which not only broadens the online marketing channels, but also taps potential users, roots in sub-threshold advertising, and more “smart†intelligent marketing of red bean homes, enriching brand tonality. Deep mining of product attributes has laid a solid foundation.
Small Polyester Carpet,Customized Muslin Cotton Carpet,Polyester Carpet,Polyester Twist Carpet
Wenzhou Gangxin textiles co.,Ltd , https://www.gxblanket.com