Hai Wei positioning the "international trend of children's wear," children's wear brand, has ushered in the annual spring and summer new releases, representatives from across the country once again gathered in Xiamen on behalf of representatives for a four-day focused session. The meeting focused on the release of Hoi Wei international trend of children's clothing 2013 spring and summer new products once again for the children's fashion industry brought a new visual feast. At the same time, Hai Wei brand also terminal management and other management modules to strengthen the actual combat training to further strengthen the dealer's management capabilities and terminal operating strength. Practical training to strengthen the terminal management market promotion to enhance brand image August 20, the conference opened in Xiamen Bai Xiang Hotel. First of all, on the current situation of children's clothing development and future prospects of the omni-directional outlook and analysis, proposed Haiwei children's wear shaping the "international brand children's clothing," the determination and confidence, and Hoi Wei network laying and market development pattern made a deep Analytical research, resonating. Secondly, in the actual operation of the terminal operation, the analysis for the dealers to explain the general operation of the current Haiwei shop operations, the problems that exist, and the urgent need to solve the problem, consistent with the dealers, interactive reached a consensus to solve the problem, get Dealers enthusiastic response. It is reported that Hai Wei Wei children's clothing will strengthen the terminal of systematic management, through sales management, on the goods, marketing, brand environment, real-time analysis and countermeasures to strengthen team management and training, support for the dealer team to strengthen, simultaneously promote Haiwei brand market Standardize the operation process to enhance the penetration of the brand market. In addition, the Company will make a comprehensive brand promotion plan based on the 2013 Spring and Summer Product and Market Expansion Plan, step up publicity efforts and promote the visibility of Hai Wei brand in the China market. At the same time, through a series of online and offline interactive activities, the Company will promote the Haiwei brand Nepali and consumers, enhance brand reputation, so as to prepare for the harvest season in 2013 autumn and winter bumper harvest. Fashion show interpretation of the Paris style four new products keep up with the international trend On the afternoon of the same day, Hai Wei international trend of children's wear "blooming fun2013 spring and summer new release" to open a new children's fashion decoding. Conference first Ho Lai Wei, director of Hoi Wei brand research and development on the Hai Wei Wei spring and summer 2013 new clothes to explain, followed by a spectacular panoramic children's show kicked off, dealers accompanied by a little fluorescent admission, the scene enveloped the unique dream of Paris The romantic atmosphere. "I really like this children's wear brand, we are full of confidence!" In the evening's fashion dinner held, the dealers have expressed their excitement, "We have several times to participate in the Hai Wei brand product release, a time of progress, Once amazing than once, to join Hai Wei, to create the future! "From Wei Hai, France, children's wear brand, its spring and summer 2013 theme lock Dream Paris, Paris to start the full range of product development and design. The difference with the previous seasons is that this season Hai Wei Wei children's clothing will be the original five series of further integration of products, condensed into four series, namely, family gatherings, weekend outings, home-school, fashion sports. The purpose of this combination strategy adjustment is to enhance the fashion sense of the full range of products in Hai Wei and to make the fashion sense of a single product stronger. When combined into a full range of products, the mainline positioning is clearer and the style is lighter and more in line with the "International Fashion Kids" This constant product positioning. Multivariate design rich product line Fabric choices focus on environmental health Hai Wei 2013 spring and summer children's clothing products in the use of color, design elements and fabrics have a greater difference with the past. First of all, the use of color, design elements and fabrics to distinguish between the various series at the same time, the concatenation of the series of spindles, making each series more prominent theme, series feel stronger. Second, the division of the series in the version, the style design also breakthroughs the first few quarters of the product structure of a single form, dating, school home series added a narrow version of the weekend outing and fashion sports series still maintained the past Loose style. Haiwei 2013 spring and summer fabrics more abundant than ever before, all kinds of environmentally friendly, comfortable, healthy fabrics are cleverly integrated into the use of various series of products, closer to each series of the theme expressed at the same time, for children We provide basic protection of fashion and health. Among them, the chiffon, lace, chiffon these fashion elements also gradually appear to the season Wei Hai children's clothing to fully reflect the natural innocence of children naive; light gray denim washing pants stylish and generous; cotton straight cloth and the Interlaced color denim use, so that the summer of 2013 full of pants. Taken together, Hai Wei 2013 spring and summer series of products more sense of a single product is more rich, more quality sense, worth the wait
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