As Chinese consumers' demands for underwear gradually rise to high-level demands on fabrics, quality and brands, the international brands such as TOMMY have been pushing the competition in the high-end underwear market in China in recent years.
According to the China Textile Daily reported on August 18 this year, currently in China's underwear market, in addition to Triumph and other consumers with higher brand awareness, TOMMY and other international brands quietly entered the Chinese high-end underwear market competition escalated to domestic Iraqi beauty clothing brand impact, but also lead the upgrade.
In recent years, the rapid economic development in China has driven the demand for high-end consumer products. The demand for underwear from consumers has gradually risen from simple demands such as quantity and style to high-level demands on fabrics, quality and brands, and their technical content and brand value have become higher and higher. High-end brand underwear from various countries found the business opportunities in these two years have entered China, intended to establish as early as the leading position in the Chinese underwear market.
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