Fashion trend, blooming wonderful Daddy 2013 spring and summer new conference ended successfully

Following the celebration of the 20th anniversary of Fujian Gree Group, the group's children's clothing brand Dadi Dian took this opportunity to hold the 2013 Spring and Summer New Product Launch and Ordering Fair, followed by August 9-11. During the trip, not only from Kyushu to go from here to the domestic agency dealer friends, even more surprising is that this conference also attracted Kuwait dealers from afar, gathered at home and abroad, enjoy the season New style of children's wear at the same time, also have field soldiers, to create success for the coming year to do a good job stocking reserves. At the beginning of the conference, Mr. Zhao Jianhe, Chairman of Fujian Greene Group delivered his opening speech. Then Mr. Fu Yiqin, vice president of the Group, also conducted an in-depth analysis of the marketing new measures to be launched soon. The fashion design director Ms. Guo Lin also brought the 2013 tick Amoi new fashion interpretation. Of course, the Kuwaiti distributor Mr. Alfredo also shared the good news of overseas sales. Fashion trend, blooming wonderful On the morning of August 9, the hometown of overseas Chinese in Quanzhou staged another wonderful - Daddy 2013 spring and summer new conference was held here. Conference, the tick-ticking children's wear launched the "Happy Story Meeting", "Hua Yang childhood" "Magic Fantasy Star Factory" "Mysterious Summer Tour" and other four major series of topics. Daddy is given the brand name of "Children's Storytelling Story", which is also destined for every piece of children's clothing that ticks and dad have their own story, especially the theme series of "Happy Story Meeting". The series also features four episodes of Season's Wonderful Animations: Gifts for Miss Ryan, Discarded Dolls, Hot Air Balloon and The Boating Relay. They will meet with the children on time in the coming year with beautiful children's wear. The other three theme series, as the name suggests, or flower-based elements to create pure beauty children's clothing, or take the urban dynamic line, or into the spirit of adventure to create a new sporty style. Conference, the small models who are dressed in the latest children's clothing marching cheerful steps, interpretation of the wonderful childhood. Neon, T-stage, not so much a small model gives the children's moving beauty, it is better than that Daddy da children to bloom more dazzling vitality. Adapt to the market, optimize the price At present, the international economic situation is not optimistic, the trend of competition in the industry is increasingly fierce. Children's clothing enterprises are facing inventory pressure, capital backflow, terminal sales decline and other issues. In order to adapt to changes in the market environment, after a thorough market research, tick tick in the price strategy to make timely adjustments. As a dealer to bring real benefits, but also reduce the agency's financial pressure. First of all, the listing price of autumn and winter 2012 products will generally be lowered, different categories, the price decline is also different. All price reductions are based on the quality, strictly control the operation costs achieved by the none other concessions. This is also the real implementation of the previous company's "cost control in the production process, the sales price will be based on the downward adjustment," the commitment. Secondly, the prices of products in spring and summer of 2013 will also be lower than the same period of last year. Most of the new spring and summer 2013 pricing controls in the mid-range below the public price, in order to cater to the huge low-end consumer market, with the price advantage to effectively drive the terminal sales. Bold initiatives, multi-win-win situation Taking into account the dealer's inventory pressure and actual needs, the new return rate policy to make the maximum concession rate on the return rate, as long as the dealer to meet the corresponding requirements, you can enjoy unprecedented high return rate. Particularly worth mentioning is that spring and summer single-store orders enjoy the lowest return rate of the same conditions simultaneously reduced, this is to allow the agency to effectively get the company's dealers and concessions, reflecting the da ta "intensive" one of the central idea Species reflect. And all the relevant requirements will be presented based on the data and provide a clear reference to the dealer friends, so that the return policy to follow, to ensure that many win-win situation. At the meeting, the group vice president Fu Yiqin also shared three initiatives including "shelves production fee support policy", "big store support policy" and "new store opening and promotion support policy", these initiatives aimed at alleviating the operation of new stores pressure. From the benefit of the new and old shop shelves production costs to return, to help dealers successfully stationed in the city's mainstream business circle "big shop support policy", or for the store to provide the most valuable business materials and opening up the most valuable materials and recommend reasonable Combinations of opinion, "the new store opening and promotion support policy", the long-term operation of the terminal is benevolent, all the new measures Daddy are based on this goal to continuously promote. In addition, as a collection of first-line data to understand the market tool - Yum software will continue to be strictly promoted, I believe the return policy to promote the software to play its full power. Terminal training, win in the implementation In order to stimulate the effective implementation of the click-tick terminal team, to create a highly effective terminal team to enhance performance and achieve win-win situation with the brand, ticking held the theme of "Win in the implementation of" National Tour Training Seminar for National Terminal Sales Managers. This training session invited Noah International Management Consulting Co., Ltd. as an expert advisory group to combine well-known trainers from Beijing and Shanghai and group internal trainers. The training was held in 15 provinces including Anhui, Jiangsu and Guangdong, with a large number of participants Up to 1400 people. After this order meeting, the national regional steering team coaching training was carried out immediately followed by specialized terminal training aimed at the crowds and the actual needs of the terminal. For example, the new season before the launch of new products on the open season training; for shopping guide staff sales and marketing skills training; for new recruits to do all aspects of induction training. At the same time, providing training CDs, product display manuals and other information to improve training effectiveness. Brand building, diversified development Brand promotion, Fujian Green Group, the implementation of a single brand strategy, will not force the "tick" to create the first Chinese children's wear brand. In the second half of 2012, Daddy will continue its in-depth cooperation with CCTV Children's Channel. The advertising schedule is expected to cover prime prime time every week so that the brand name of Dadi-Dab can be implanted into the inner world of Chinese children and their happy growth will be realized. Believe that this measure will cause more resonance of potential consumers, as a sales force. Last year, the "Star of the Story" in full swing continued to be promoted in some areas this year. Node Roadshow, as an effective means of enhancing brand exposure, will also introduce the concept of fashion and creativity and continue to carry it out. In the second half of 2012, in addition to continuing to exert the vitality and influence of conventional activities, the ticketing marketing team will dig deeper into the brand content and formulate innovative and feasible brand marketing solutions. In the future, DIDI DAT will try to take advantage of event marketing to break through the brand limitation and let the DABI brand influence to a higher level. Field troops, popular ordering a series of bold initiatives and brand promotion strategy, completely inspired the enthusiasm of the vast number of dealers and dealers, and strengthened their confidence in the tick-tick children's clothing. At the ordering site, dealers around the place to sit together with friends, or focus on style selling point, or busy at copying product models, or sitting in front of the computer with front-line colleagues to discuss the number of orders ... ... Strong, frequent interaction, ordering work in an orderly manner. On-site ticking staff busy figure also constantly shuttling in the crowd, sometimes misunderstood confused, sometimes to help dealers order online, sometimes leading the way, from time to time to organize the shelves, where all the staff must also be on-site service pay tribute. Order twice a year, ticking times can give the majority of agents and distributors of different surprises, I believe this victory. After all, in addition to the fashion feast brought by new products, a series of practical new measures not only carry out the business philosophy of "tillage", but also fully reflect the da Dada "think distributors think, think distributors Want "cooperation sincerity. I believe this meeting, the majority of agents will create another success, Dadi tick will also enter the next brilliant!

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