In 2012, many underwear industry in our country had to face the pressure and distress of raw materials, labor price hike, sales lag, inventory increase, so how can the underwear company get out of the crisis and break through the cruel competition? Maybe we are in China Health underwear brand Love yarn costumes group who found some answers.
Love yarn group marketing director Zou Jifu told reporters that in order to get rid of the survival crisis, underwear enterprises not only pay attention to product quality, but also attach importance to speed and channels, from the channel, speed, marketing, management, innovation and other aspects of efforts, a pot of rice take the world The time has passed. Many glorious mo once the brand is not enough emphasis on speed, sales channels to expand, product upgrades and innovations, so the market is no longer scenery.
Love yarn apparel Group as a set of underwear development, production, sales, joined in one large modern underwear business, as early as the beginning of the listing, Zou Jifu to lead his marketing team continue to expand the terminal sales channels in the market more than a year , The sales network throughout the country over 20 provinces and cities, with more than 100 outlets, more than 100 franchise stores, its development so that the peer-eye-catching, setting a month to even open 20 stores business miracle.
In expanding the sales territory, Love yarn group chose to enter e-commerce, online store and offline store sales the perfect combination of reducing the pressure on inventory. August 2011, Love yarn Group's electricity supplier underwear brand GETFIT (Princess) Lynx flagship store on the line, in June this year, under its high-end underwear brand Lynx cat Lynx flagship store official operation, at present, the two flagship store Have made impressive record. Entering e-commerce is a wonderful move under the Love yarn group.
In branding, many underwear companies tend to invest in high-density brand growth period, rarely continued investment, and Zou Jifu did not do so, he not only does not rely on the terminal store to support its brand image, but unrelentingly plus Brand promotion efforts, from television shopping to newspapers and magazines and then to the network platform, Love yarn Group's corporate news and brand news is almost everywhere. In Zou Jifu it seems that the idea that shops are advertising and brand is wrong, the brand can not rely on the terminal store to support the brand more needs a variety of channels to promote, need a full range of shaping and dissemination.
Love yarn group's new product development speed is amazing, every quarter there are new underwear market, and the market speed, product quality, variety complete, thanks to Love yarn group excellent efficient research and development team, thanks to the Group of important Leaders Zou Jifu vigorous and resolutely military style, thanks to the concerted efforts of all staff, unity and harmonious working atmosphere, but also benefit from yarn yarn group to improve the internal scientific management system.
Experts said that the modern enterprise is not destined to be fast, but fast fish eat slow fish from time to time. This phenomenon of "unhappy death" is called "fast fish rule", whoever is fast, who will seize the initiative , Who preemptive, who will be the winner.
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