American fast fashion brand GAP Tianjin's first store closed, fast fashion in the fever?

At present, GAP has two stores in Tianjin, located in 858 City Plaza and Tianjin Joy City, among which GAP opened stores on 858 City Plaza on December 10, 2011, covering an area of ​​1,200 square meters, which is GAP following Beijing, Shanghai, After Hangzhou, the fourth city settled in China.

With the commercial real estate projects such as Joy City, Aqua City, and Wanda Plaza entering Tianjin, the internationally renowned fast fashion brands have also entered the market in Tianjin. At present, ZARA, Uniqlo, H&M, C&A, GAP and MUJI are six fast fashion brands. Brands gather. With the rapid expansion of fast fashion, once the "rare things" have become the "standard" of the new commercial body.

For Tianjin's consumers, these fast fashion brands are no longer new. While fast fashion attracts customers in terms of style, parity, etc., it also exposes some problems, such as frequent quality "black list" also allows consumers to produce a slight "disappointment". Although the users behind the Internet did not reveal the specific reasons for the closing of the GAP858 City Plaza store, perhaps it can be seen that the trend of fast fashion in the Chinese market is slowly "retirement."

According to statistics, as of August 10, 2012, GAP had a total of 25 stores in Greater China, including 3 in Hong Kong stores and 22 stores in Mainland China. With the economic downturn in Europe and the United States, international fast fashion brands have focused their development efforts on developing regions such as China. According to GAP’s fourth-quarter 2011 financial report, it plans to close 189 stores in the United States in 2013, accounting for approximately US stores. 21%. At the same time, it will increase the pace of expansion in China and plan to double the number of stores in China by the end of 2012, from 15 to 45.

About GAP

The Geely Group is a global leader in retail apparel, with careers in men's, women's, children's and baby's apparel. Its brands include Banana Republic, Old Navy, Piperlime and Athletea. The net sales in 2010 reached US$14.7 billion. The Geely Group has retail stores in more than 90 countries around the world, with more than 3,100 stores and 180 dealers, and can also shop via the website.

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