Love yarn costumes Group - the first of the 21st century was born in Hong Kong in the early twenties, now has more than 100 franchise stores in mainland China, product marketing network in more than 20 provinces and cities nationwide, more than 600 contracted employees, the annual business The amount of 1.2 billion ... ... This is not a fantasy. It is said that with the founder and marketing director Zou Jifu Group soldiers style, with the Love yarn Group of human nature management, but also with Love yarn Group has always insisted on the scientific marketing strategy.
Zou Jifu clothing forum to participate in the garment industry is blitz
However, in the rapidly changing underwear market, speed and efficiency is the magic of business based or winning. Say entrepreneurs are the soul of business, and Love yarn speed and efficiency is undoubtedly derived directly from the decisive, vigorous and effective known marketing director Zou Jifu. As a modern underwear business, Love yarn apparel group large-scale national brand expansion is staggering.
Shenzhen speed achievements love yarn
Love yarn Clothing Group was established in Hong Kong in 2009, in October 2010 to enter the mainland, has set up two major underwear processing plants in Foshan and Shantou, in Shenzhen to establish a brand R & D center.
As the company is located in the fastest growing Shenzhen Special Economic Zone in mainland China, Shenzhen can not tolerate any entrepreneur slack; more because of Love Zou Group founder Zou Jifu itself is flowing high efficiency, daring entrepreneurs as the blood, the company almost immediately introduced non-stop The most advanced underwear production equipment abroad, to absorb the top Hong Kong and mainland China underwear design experts. A strong team of experts and advanced technology so that Love yarn Group's own brand Love yarn Baby, Bai You Ti Ti, GETFIT (Princess Fei), IFEICE (Ai Fei Si) have their own characteristics, bright and brilliance, as the city Female linger lingerie brand . One of the most successful to the number of "Love yarn Baby," less than a year in the market, it successfully ranks among China's top ten underwear brand list, many women become the most trusted brand underwear.
And to create all this Love yarn Group Marketing Director Mr. Zou Jifu, also laid the "goddess of Chinese underwear" status.
Humanity management unite love yarn
Only the speed is obviously not enough, and then advanced design and technology, but also have high-quality people to implement.
For four years, Love yarn Group implemented a humane management mode, so that all employees feel stronger, more vigorous work force, formed within the enterprise of mutual respect, encourage each other, forge ahead in unity, harmonious atmosphere of the work. Family-friendly management enhances the corporate cohesion and internal drive, while the dedication of the corporate culture and well-trained military style, so Love yarn Group's rapid growth pattern to maintain or even speed.
Zou Ji Fu said that underwear is a personal accessory for women, "China Top Ten underwear brand" must be matched with this title. Therefore, Love yarn Group strictly in accordance with the management of modern underwear business developed a business process management model, and continue to improve. In the internal division of labor and enterprise external customer relationship management, supply chain management process, eliminating inefficiencies, redundant procedures, duplication of work and communication barriers, to create high-quality products, and ultimately to create value for franchisees and consumers, and thus rapidly changing The market competition to seize the initiative.
Science marketing boost love yarn
Underwear industry is a low-risk, high return of the gold industry, in order to attract franchisees to invest in expanding brand influence and terminal sales, Love yarn group to join free to send business packages and professional notebooks, providing one-stop shop guide and so on Attract and nurture franchisees. Especially in the unique selection of computer platform, so franchisees feel very useful, very caring. As a professional, mature and strong underwear enterprise, Love yarn Group has taken the second and third tier cities as strategic places for long-term development and deep cultivation in the strategic layout of marching into the country, and has put resources, talents, brands and other resources Tilt to the key area. At present, Love yarn baby in more than 20 provinces and cities nationwide with more than 100 agents, is expected by the end of 2012, the country will reach 300 stores.
Zou Jifu said doing underwear business, the most important thing is to accurately judge the trend, the fabric, cutting, design style, in-depth understanding of the same time, strategic vision, the correct decision-making to ensure healthy and healthy development of enterprises. In 2012, the overall economy of the world is still staggering. The sales of Love yarn Group have achieved a 60% rapid growth thanks to the Group's advanced strategic planning and super execution efficiency. At this time, those who understand the relaxation of the Love yarn group executives have demonstrated an unprecedented calm and calm, the future development of both steady and fast established plan, highlighting the steady image of big business big brand, but also make the industry People look up to each other.
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