According to the reporter learned that the Danish light luxury men's shoes brand quietly started in the country recently, becoming the first settled in the Chinese mainland market luxury luxury brand men's shoes. So what is light luxury? The official KBY men's flagship store (kbynx.tmall.com), which is stationed at Lynx Mall, fully expounds the definition of light luxury with its brand philosophy of "insisting on being yourself". What is light luxury? The main meaning of light luxury is divided into two aspects, namely the top designers original design and high-quality fabric technology. Is a niche consumer goods, will not become a street brand like fast fashion brand. And luxury big difference is that light luxury brands may not be too focused on avant-garde design, but to follow the principle of quality first. The most easy to find on the market of light luxury brands, I am afraid that is still the first line of brands to open the secondary line, such as Prada's MiuMiu, Giorgio Armani's Emporio Armani and so on. In addition to these, there are like the men's brand KBY from Denmark, is different from the high-end luxury big-name line, also did not inherit the big-name lineage, KBY adhere to the unique style of self out of the most suitable for their own way. Adhere to the concept of "Keep being yourself!" And uphold the philosophy of creating true luxury and extravagant footwear, innovating and advancing the craft to create impeccable quality and bring the most comfortable wearing experience to customers. From Copenhagen, Denmark, the men's brand KBY (kbyman.com) to insist on doing their own! (Keep being yourself!), Taking "inclusiveness" and "innovation" as starting points, delivering an aggressive attitude of "adhering to the path of development and advancing forward." Persisting in perseverance is a persistent belief that you should not lose yourself, give up, refrain from retreat, Chase the value of self with brave pace! Thus giving KBY men's shoes unique, distinct, three-dimensional brand culture. "A brand to long-term development in the market, there must be a strong brand culture as a support, brand culture is the core and soul of the brand." KBY men's brand head of the department said. In the opinion of KBY luxury, life must pay attention to quality, taste, style, fashion, not the blind pursuit of high-end luxury, nor fleeting fake fashion; real fashion, advocating "fit me" attitude, to promote "Fashion does not play, decent taste of life philosophy. KBY official said to reporters, "KBY men's shoes committed to creating a true luxury brand luxury, with exquisite selection of materials and craftsmanship to create a classic men's shoes, will not be like an instant fad Fashion products were replaced by other products. "As consumers demand more and more style and quality, the international price of big-name expensive and prohibitive, light luxury is bound to become the mainstream in the future market. KBY men's shoes as an international light luxury brand, will be unique fashion style and superb craftsmanship to conquer the hearts of consumers, the KBY light luxury culture directly and effectively convey to every customer.
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