The “Echo News†website reported that today is the end of the summer sale of French stores. In addition to the continued growth in online shopping, the sales of stores have fallen. According to statistics of the French Fashion Institute, excluding sales of e-commerce, sales of textiles and clothing decreased by 6% from the same period of 2010, even if the value of goods is also flat compared to the same period last year, and this trend has not improved. . Due to rising prices, retailers’ sales have declined.
The report said that according to industry analysts, the reasons for the disappointing performance during the price reduction period this year are mainly three points, climate, economic situation and "non-periodic" sales system. First of all, this year's warm spring weather caused consumers to purchase summer clothes in advance without waiting for price reductions. The sales of branded stores in June increased by 7.4% from the same period last year, but the difference is that the price reduction period starts from June 22 this year, and last year It is 30th. Second, the purchasing power of the French is on the decline, and they prefer to spend properly instead of filling the wardrobe. In the end, the government allowed stores to offer twice a year (in winter and summer) two big discounts, and they were also accused of having “non-periodic†discount sales at their own discretion, and the business sector partially opposed it. They believe that the system makes consumers ignorant and loses transparency.
According to the report, due to the patronage of international tourists and their strong purchasing power, as well as a large number of tourists and climate, shopping malls have increased their sales by 8% to 9% compared to last year. E-commerce continued to grow strongly. The sales in the first four weeks increased by 19% from the same period of last year. During the period of price reduction, new online shopping customers increased by about 3 million. At present, France has 70% of households with Internet, and consumer online shopping has increased by 10% annually.
The report said that according to industry analysts, the reasons for the disappointing performance during the price reduction period this year are mainly three points, climate, economic situation and "non-periodic" sales system. First of all, this year's warm spring weather caused consumers to purchase summer clothes in advance without waiting for price reductions. The sales of branded stores in June increased by 7.4% from the same period last year, but the difference is that the price reduction period starts from June 22 this year, and last year It is 30th. Second, the purchasing power of the French is on the decline, and they prefer to spend properly instead of filling the wardrobe. In the end, the government allowed stores to offer twice a year (in winter and summer) two big discounts, and they were also accused of having “non-periodic†discount sales at their own discretion, and the business sector partially opposed it. They believe that the system makes consumers ignorant and loses transparency.
According to the report, due to the patronage of international tourists and their strong purchasing power, as well as a large number of tourists and climate, shopping malls have increased their sales by 8% to 9% compared to last year. E-commerce continued to grow strongly. The sales in the first four weeks increased by 19% from the same period of last year. During the period of price reduction, new online shopping customers increased by about 3 million. At present, France has 70% of households with Internet, and consumer online shopping has increased by 10% annually.
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