Advocating personalized sports brand apparel HOZ officially landed in China

HOZ, the famous American fashion brand with unique personality, recently landed in Shanghai. This individual brand, which had been unique in Europe and the United States in the early 1960s and has always been considered as a breakthrough in the traditional ambiguity, publicized the brand spirit of “real self”, and people in the industry believe that this brand has officially entered China and will be in the city. Resonance among young people.

The 06 release series held in Shanghai was the first time that the brand made a show in the Chinese market and entered the Chinese market. Amazingly, Howie Dorough and Nick Carter, members of the world famous chorus Backstreet Boys BACK STREET BOYS, also came to join in. It is reported that its designer Howard Zathz stumbled on his daughter's crazy obsession with this young band from Florida, so he decided to support the band and record for him as a Christmas gift for her daughter. The band also lived up to expectations, successfully set a sales record of 75 million albums worldwide, and became a famous idol group that made the world boiling.

In 2006 HOZ fashion preview of the spring and summer fashion show, HOZ as always to break the conventional, boldly abandoned the mechanized way of catwalk, in unpredictable light and music, offered a reversal of time and space charm fashion night. Under the interpretation of multimedia technology, the entire fashion show was divided into four imaginary spaces: history, ocean, racing, and metropolis. The special combination of models and dancers graces and excels at the traditional “action hanger” style performance. Everything is like a dream.

Brand close-up:

HOZ was born in Florida in the United States in 1943. It was the first to produce fishermen's equipment and ship sports equipment. With the full end of World War II in 1945, HOZ faced a major crisis, because American youth eager for freedom increasingly rejected practical clothing. In the early 60s of last century, Howard Zathz took over, and HOZ gained a new life.

Backstreet culture advocated by Howard Zathz has a clear modern branding and personality in the visual sense, because it is a unique stage for urban life to show its individuality, and its free, original and active soul is still flashing and it is also in Under this background, the American HOZ brand after more than half a century has merged into the leisure and sports of modern city life, and has naturally performed the crazy HOSPORT fashion of urban young people, namely, individual leisure and leisure. The perfect presentation of fashion sports.