At the end of the last century, with the integration of China with the world, a large number of western fashion apparel influx into China, especially in the new century. After China’s accession to the WTO, China’s huge consumer market has attracted more and more foreign brands. 2003 In 2006, the French fashion women's brand Missky and Guangzhou Mi Shilin Garment Co., Ltd. also formally started the journey to expand the Chinese market. After two years of exploration, adjustment, and sedimentation, Missky began to show dew in 2005 and will fully roll out the market network from the spring and summer of 2006. For the two-year basic operation of Missky, Missky’s marketing agency in Asia Mr. Liao Aizhong, CEO of Gore International (Hong Kong) Co., Ltd., said that through the cooperation of the two parties, they have begun to demonstrate their respective strengths and laid a solid foundation for realizing strong alliances and opening up the Chinese market. As a French fashion women's brand, Missky is a French original design brand dedicated to providing a full range of diverse needs for mature women who love life, have a dream and desire for fashion and popularity. Its stylish design concept, unique style color, Exquisite fabric materials, set easy and dignified, stylish and practical, luxurious and simple, elegant and confident as one, won the love of European and American women. For the Chinese market, Missky strives to combine international fashion with China's extensive and profound costume culture, and fosters new fashion and new thinking that spans time and space, as well as the West and China. Product style is based on the simplicity, personality, and authenticity of the West. It will inject more into the oriental style of subtlety, aesthetics, and exquisiteness, emphasizing the combination of the latest fashion and oriental elements, and organically integrating internationalization and nationality.
Missky's design center in France has a strong design team composed of senior designers from all over the world. In order to enable Missky to successfully operate in the Chinese market, Missky International (Hong Kong) Co., Ltd., a marketing agency in Asia, has hired a number of famous brands. The brand clothing company has served as a design director, and specializes in providing brand companies with professional depth of product planning, design process management, brand operation consultants, brand VI and SI design, brand integration and other aspects of young talent designer Gucy served Design director and set up a strong design team.
Under the current apparel market environment in China, how to make foreign brands take root and rise suddenly, Misky International Marketing (Hong Kong) Co., Ltd. Design Director Gucy believes that in the era of diversification, branding, fashion and personalization Modern women's dress pursues personalization and self-style. Among them, colors and styles can best express people's personality. Therefore, for brand operators, brand positioning, product design, and product mix should be the key factors. Because women's consumers are increasingly demanding more and more clothing, as women's wear enterprises must realize that in order to achieve better development and occupy a place in the fierce market competition, they need to face the market and meet the brand's target consumption to a greater extent. Needs. In the real world, people’s lifestyles and livelihoods are varied and different levels can be subdivided. For these complex types, women's clothing companies are required to find out what type of women they are targeting. And according to its characteristics to determine the production of women's clothing to achieve the quality grade, design style, grasp the positioning of women's brand in the market. Strictly and scientifically conducting market research, so that enterprises have a clear understanding of market demand, their own image, and competitive status at any time. For Missky's Chinese market operation, Gucy said that in today's increasingly pursuit of fashion life, the value of women's clothing lies in its fashion and aesthetics, so Missky will pay attention to the diversity and richness of products, the products pursue fashion and noble coexistence and solemnity. No loss of romance, with distinct personality, to reflect the noble, elegant and romantic Chinese urban women, shaping their love of life, unlimited vitality of the sun image. We believe that Missky will bring international fashion ideas to many Chinese women. Its stylish, elegant and colorful designs will highlight each person's taste of excellence and style.
With the pursuit of self-emphasizing and individual demands by consumers, the market has increasingly turned to diversification, individuation, segmentation, and complexity. The competition among enterprises has also gradually shifted from scale competitiveness to quality competition and technology competition to sales competition and service. Competition, brand competition, China's consumer market has gradually entered the era of "brand consumption" from "commodity consumption." Therefore, in view of the expansion of the market network, Zhou Liang, director of operations of Missky International (Hong Kong) Co., Ltd., the marketing organization of Missky Asia, stated that people have gradually realized that clothing is a kind of culture and it is a living art that embodies human civilization. Culture has become the company's core competitiveness, first competitiveness, and ultimate competitiveness. In order for a brand to be truly successful, it must build a precise and systematic cultural strategy to support the brand's long-term development and progress. In the process of building a brand, culture will infiltrate into all aspects. The process of creating a brand is a process of cultural penetration and display. It is a process of embodying the concepts, will, behavioral norms and team styles that permeate the whole process of brand management. In the process of brand building, culture plays a role of cohesion and catalysis, it makes the brand more connotation, so that the added value of the brand is worth raising. The core of brand value is culture, and the space for development lies in culture. Cultural marketing is an important tool for Missky. The essence of marketing is to satisfy the needs of its target customers. Therefore, today, with the brand building, it is the most important marketing method for Missky to provide differentiated products and services based on the needs of its target customers and establish a differentiated brand image.
At the upcoming Guangdong Fashion Week at the end of November, Missky will present several sets of designs designed by Gucy, the latest design director, to Fashion Week and participate in a series of fashion events. With the brand strategy as the core of development, Misssky, who is committed to the brand leadership model and uses cultural marketing as a sharp weapon, will officially appear in front of Chinese modern women in a brand-new image in the spring and summer of 2006. The huge and vast market potential of China's women's clothing has made Missky more confident.
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