Esons loves the city to bring a mix of European original styles, cute, sexy and energetic

Brand Culture Esons is a renowned Italian fashion brand originating from the heart of the fashion world. Merging modern global pop culture with original design, Esons brings a unique and trendsetting style that redefines women’s fashion with cutting-edge aesthetics and innovative designs.

Brand Price Spring and Summer: RMB 100.00 - RMB 800.00 Fall and Winter: RMB 200.00 - RMB 1500.00

Brand Introduction Esons is more than just a clothing brand—it's a lifestyle. Inspired by the vibrant energy of Milan, from its Gothic churches to street art, café culture, and loft living, Esons embodies a modern luxury concept. The brand represents a generation that values freedom, individuality, and eclectic expression. Esons offers a wide range of styles—casual, fashionable, and sporty—blending soft curves with refined details to highlight feminine charm. Whether it's a casual T-shirt or an elegant jacket, Esons creates versatile pieces that can be mixed and matched for different occasions, making it a favorite among the new generation.

Brand Interpretation Esons stands for energy, self-belief, optimism, courage, confidence, and a fearless spirit. It's about embracing life with passion and expressing yourself through fashion.

Brand History Esons is an Italian brand based in Milan, one of the most creative and design-focused areas in the city. The brand operates through three main departments: Esons Design Institute, Esons Exhibition Space, and Esons Cutting Studio, each contributing to the brand’s creative vision and craftsmanship.

Brand Story Every day, countless young dreamers arrive in Milan, chasing their own names and aspirations. For them, Milan is a city of dreams. Esons is one of those names—a symbol of ambition and creativity. Inspired by the character of Juliet from Shakespeare’s "Romeo and Juliet," Esons girls embody a mix of freedom, romance, and inner strength. They are confident, independent, and unafraid to express themselves. Like Marco Polo, Esons traveled across the ocean to China, bringing Italian fashion and culture to the East while learning from the beauty of Oriental art. Today, Esons continues to inspire globally, blending tradition with innovation.

Remember my name: Esons loves the city! Remember Esons: the spirit of vitality, optimism, confidence, and self-reliance.