A: Requirements for joining the Abbott brand: 1. The applicant must have independent civil liability and valid business qualifications. 2. They should be familiar with and agree with the franchise business model as well as Abbott's brand management philosophy. 3. They need to have a physical retail location, such as a counter in a shopping mall or a standalone store. 4. A good business reputation is essential. 5. They should have the financial capability to invest and sustain operations. 6. They must be willing to follow Abbott’s operational guidelines and standards. 7. They are required to implement Abbott’s exclusive store design specifications and focus on creating a dedicated storefront.
Second, to apply for an Abbott store, the following conditions must be met: 1. The store location should be in a local commercial area, near a metro station, new town, or residential district. 2. The space requirements include at least 20 square meters for a ghost area in a shopping mall, 30 square meters for a shop in a commercial street, and 15 square meters for a street store or kiosk. 3. There should be clear market potential, with growth opportunities in the local retail sector and the ability to act as a strong brand advocate. 4. The location should offer convenient access, including parking options or nearby public transportation, making it easy for customers to visit. Additionally, applicants are encouraged to demonstrate a deep understanding of the brand’s values and a commitment to maintaining its high standards in customer service and product presentation. This ensures that every Abbott store not only meets the minimum criteria but also contributes positively to the overall brand image and customer experience.
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