The 30th Anniversary Press Conference and the 2009 Autumn/Winter New Collection Launch were held at the Xiamen International Convention and Exhibition Center. The event was live-streamed by NetEase Finance, offering real-time coverage of the proceedings. During the press conference, Hong Zhao, Chairman of the Board, shared insights into the brand's future direction, particularly regarding its expansion into the women's market.
NetEase Finance asked: "At the new collection launch, we noticed some women’s designs. Is Qiu Licensing Group planning to introduce a women’s brand?"
Hong Zhao responded: "We have already introduced several bridal and wedding series over the past two years. We are gradually expanding into the women's clothing segment, focusing mainly on the lovers’ and wedding markets."
NetEase Finance then inquired: "When do you plan to officially launch a dedicated women’s clothing brand?"
Hong Zhao replied: "It might take about two more years before we officially establish a separate women’s brand."
The reporter also asked: "Besides the Chinese stand-collar brand, does Qiu Licensing Group currently have other brands?"
Hong Zhao stated: "Not yet this year. The market is still tight, and competition remains intense."
This press conference highlighted the company’s strategic vision for growth, with a clear emphasis on diversification and long-term development in the fashion industry. The focus on women’s wear signals a promising shift in the brand’s identity, aiming to capture a broader audience while maintaining its core values.
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