The men's fashion brand SI Zhi FAHRENHEIT, the first of its kind endorsed by South Korean actor Su Zhiyu, recently unveiled its spring and summer 2010 collection, showcasing a fresh take on the Korean style for modern men. The name FAHRENHEIT is derived from the temperature scale "Fahrenheit," symbolizing warmth, enthusiasm, and passion. Combined with SIEG, which means "victory" in German, the brand name conveys the idea of "passionate victory."
Targeting urban men aged 25 to 35 who are trend-conscious and appreciate clean, minimalist aesthetics, the brand continues to emphasize simplicity and elegance in its latest designs. The 2010 spring and summer line reflects the sensibility and strength of contemporary male consumers, blending functionality with a stylish edge.
The collection features a range of casual and smart wear that caters to both daily life and special occasions. From tailored shirts to relaxed yet sophisticated trousers, each piece is designed to empower men who value both style and substance. The brand’s visual identity remains consistent, with a focus on subtle details and high-quality materials that speak volumes without being over-the-top.
As the fashion landscape continues to evolve, SI Zhi FAHRENHEIT remains committed to offering a unique blend of global influences and local appeal, making it a go-to choice for men who want to stand out with confidence and class.
Shaoxing Aiyi Textile Co., Ltd. , https://www.aiyitextile.com