China International Clothing & Accessories Expo (CHIC) moved to Shanghai in 2015

China International Clothing & Accessories Expo (CHIC) moved to Shanghai in 2015

March 2015, Shanghai.

The CHIC, a clothing company wealth creation platform with a great sense of fashion, will shine this international city in a brand new attitude.

Leading modern lifestyles and strong business resources gathering... In the new era of industrial transformation, new opportunities for market development, resource integration and brand promotion are created for all participants.

CHIC2015, innovation and dream counterparts.

More space, more imagination, greater expectations

China International Clothing & Accessories Fair ( CHIC ) moved to Shanghai in 2015

Every change will make the frontier firmer!

In order to meet the new demands of industry transformation and upgrading and brand development market, as the high-end platform for industrial exchanges, the important “window” for the brand to connect the market, China International Clothing & Accessories Fair (CHIC) actively seeks for new changes and officially changed its name to “China International Fashion The exhibition (CHIC) will be held on March 18, 2015, in Shanghai, an international fashion and business center.

By then, CHIC will respond to the new changes in industry, enterprise transformation, upgrading and development with a brand-new image, a new functional structure and a new service concept , again sounding a clarion call.

 

Move to Shanghai    Catering to business needs

In order to cater for the needs of the company in the new period, CHIC has fully moved to Shanghai to further expand its business platform functions.

Since its founding in Beijing in May 1993, CHIC has been through twenty-two spring, summer and winter months.

During this period, CHIC, which is on the fast track with the Chinese apparel industry, witnessed the development of the industry and the market, continuously innovated the exhibition's functions and values, and effectively promoted the rapid growth of a large number of brands.

At present, relying on the advantages of industry associations and the professional operation of international and domestic well-known partners, the scale of the CHIC exhibition has grown from the initial 11,000 square meters to today's 100,000 square meters. There are more than 1,000 brands participating each year and nearly 100,000 professional visitors. The name became the largest and most influential apparel and apparel trade show in the Asia Pacific region.

With the adjustment of economic structure and changes in people’s lifestyles, and the wide application of new technologies, the rapid diversified market demands have prompted the brand's terminal model, marketing model, and production method to also change with the city and begin to enter the critical period of adjustment and transformation. .

   In this period, Chinese garment companies need to take a pragmatic view of the changes in the consumer market, from a single channel to multiple channels, all channels; need to use the Internet, mobile terminals and other scientific and technological means to achieve the integration and balance of online and offline channels, reconstruct business models The need to strengthen interaction and collaboration with the upstream industry to realize an integrated innovation system for the industrial chain; to graft on international quality resources, and to achieve the integration of various types of intellectual resources through cooperation with internationally renowned agencies in design, research and development, branding, and management; brands, mergers and acquisitions team, to obtain R & D team, management team, marketing concepts and market channels; at the same time, but also by the organizational change, supply chain optimization, product innovation and experience to create a series of changes in store remodeling core competence ... ...

In order to cater for the needs of enterprises in the new era, build a broader platform for resource aggregation. Since next year, CHIC has completely moved to the National Convention and Exhibition Center (Shanghai) in Shanghai's Hongqiao Business District. The exhibition area is expected to reach 100,000 square meters.

With the commercial advantages and geographical attributes of Shanghai and its surrounding areas (Yangtze River Delta region) in the Chinese textile and apparel industry, the new pavilion adjacent to Hongqiao Airport and the high-speed rail will not only provide professional, efficient, and convenient exhibition services after completion. Will bring rich industry trade resources.

“This is a decision full of opportunities and challenges. It shows that CHIC has been paying close attention to and closely following the changes in the market. In addition to the adjustment of locations, CHIC 2015 itself will have more innovations and a more fashionable and business-like atmosphere.” CHIC 2014 just concluded On the top, the French Women’s Association’s Special Representative for China’s affairs, Mr. Hudino, raised expectations for the show.

 

The new CHIC exhibition value innovation and diversity

Fashion and cross-border information capture, commercial and trade cooperation reached, and the forefront of ideas inspire... to provide enterprises with more new exhibitors' new value

“We are very supportive of CHIC moving to Shanghai. In comparison, Shanghai is more fashionable and more internationalized, and the government’s support for the fashion industry is greater and the fashion industry is more active.”

Just as Yang Yong, Vice President of Ningbo Shanshan Fashion Clothing Brand Management Co., Ltd., who participated in CHIC 2014, said that Shanghai is an international fashion window and business center, which attracts many garment companies to use it as a front stop for entering domestic and foreign markets. CHIC 2015, renamed as "China International Fashion Show", focuses on exhibiting exhibits with a sense of design and fashion by gathering active market brands, highlighting the status of the exhibition's fashion trend publishing platform, and promoting the arrival of the Chinese apparel industry's product era.

However, standing on the wave of fashion trends, how to more widely access to business resources is critical for companies.

“For exhibitors, what is most concerned about is what kind of value the exhibition brings to exhibitors? For example, show popularity, industry trends, learning and learning, etc.” Li Jinzhu, executive vice president of the Red Collar Group, expressed concern for the exhibition. The CHIC in the new period is not only a change of name and place of holding, but also an upgrade to its own function in response to industrial restructuring. By then, the " new CHIC" will use the audience data resources accumulated over the years and the geographical advantages of industrial clustering in the Yangtze River Delta region to invite professional visitors and exhibitors to reach commercial cooperation. At the same time, in addition to the high-quality fashion experience , CHIC is not limited to the field of clothing, but also includes all related cross-border resources, providing companies with more diverse new value for exhibitors .

It is worth mentioning that CHIC2015 will join hands with China International Textiles & Accessories Fair (Intertextile) at the National Convention and Exhibition Center (Shanghai). The scale of the double exhibition will exceed 200,000 square meters. “The demand for exhibitions by companies is to hope to get cooperation, to find out the confidence of the products, and the upstream and downstream collaboration of the industry. This is the new demand of the company.” As one of the organizers of the CHIC2014 Shishi Pavilion, as the Deputy of Shishi Economic Bureau Director Lin Chin said place, two top show between upstream and downstream industry chain in this linkage, will focus attention more professional audience to help businesses more effectively link up the upstream and downstream industry chain resources.

In March 2015, CHIC2015 took Shanghai as a new starting point and made a forward-looking vision to understand the trend. At the same time, new forms of the China Fashion Brands Annual Award and the China Fashion Forum will also be moved to Shanghai with CHIC. By then, including a series of activities, including CHIC exciting show, it will bring a broader commercial space development of all participants, no limit marketing imagination, a good cooperation harvest expectations.

Caption: Rendering of the National Convention & Exhibition Center (Shanghai) located in Shanghai Hongqiao Business District