Foshan, China's children's clothing enterprises "interlocked Baotuan"

In the 1980s and 1990s, the Foshan people who “had the nearest place to get the water first, got the moon,” produced OEM products for the Hong Kong and Macao children's clothing brands, and started the development journey of “Foshan Kidswear”. After more than 30 years of development, Foshan Children’s Wear has now become the banner of China’s children’s wear, and has formed more than 600,000 employees with more than 2,000 brands at different levels, more than 6,000 children’s wear enterprises, 8,000 children’s assembly companies, and upstream and downstream companies. Annual output of more than 400 million children's clothes. As early as in 2004, China Textile Industry Association, China Fashion Designers Association and China Garment Association jointly awarded the honorary title of "Chinese children's clothing town".

However, Foshan's children's clothing has been lacking in awareness of becoming bigger and stronger. The whole industry is also similar in the positioning of the jungle market. There is less competition among enterprises and less internal competition. This leads to “more stars and fewer moons”.

The Third Plenary Session of the 18th CPC Central Committee proposed for the first time that the market played a "decisive role" in the allocation of resources, that is, future reforms will be more decentralized to the market, so as to better stimulate economic vitality. “In the past, we complained that the government did not support it. In fact, we did not have enough competition. If we do it well, the government’s reasonable support is sure to be a continuous improvement. Therefore, it is more important to introspect and explore the internal vitality of the industry.” said a child wearer. .

A corporate branding event initiated by nine companies began planning at the end of last year and eventually led to the joining of hundreds of companies. In the past four months, it has carried out joint exhibition roadshows in more than 30 cities across the country, and finally at the Foshan Joint Exhibition, attracting a large number of accurate domestic and foreign buyers, chain buyers and e-commerce buyers.

In the past, children's wear enterprises had fewer and fewer contacts, and they were particularly discouraged from peer-to-door viewing. Nowadays, everyone has a new perspective: instead of fighting for your own internal affairs, it is better to form a regional alliance and re-establish the ecology of Foshan's children's wear industry from competition to competition.

On the basis of the joint exhibition, a new industrial ecology has been gradually established. Children's wear enterprises have opened their doors to each other and encouraged the readers to exchange views and see how to integrate resources and build public platforms. In the era of the new economic Internet, the traditional manufacturing industry is a huge subversion. The pattern of product production and channel development is undergoing tremendous changes. With the new economy, in-depth integration of resources within the industry has begun premeditated. Throughout the industrial jungle, tree species are no longer a single batch of production-oriented enterprises.

In the children's wear kingdom of Foshan, an endogenous internal force of "interconnection" is emerging. In the children's wear industry, a group of companies focusing on e-commerce have emerged, some have focused on providing public professional design talents, and have also diversified into companies focusing on production upgrades, and some have focused on brand management, through internal integration and mergers within the industry. Bigger and stronger. Some children's wear brands currently outsource the outsourcing of production orders. For example, the Foshan brand, Carl Buffett, is dominated by a quarter of the production companies and other outsourcing.

"Interlocking Baotuan" is an irreversible trend. The power of integration may make this China's children's wear chief industry cluster perform more moving industrial stories.