China Textile City exceeded 100 billion yuan in turnover last year

A few days ago, the reporter learned from the China Textile City Construction Management Committee that in the past 2013, the sales volume of China Textile City Market was very active. The market turnover was 110.503 billion yuan, an increase of 13.53% year-on-year, of which, the fabric market turnover was 63.949 billion yuan, year-on-year. The increase was 14.80%; Qianqing's raw materials market turnover was 46.554 billion yuan, a year-on-year increase of 12.11%. The online textile city's turnover amounted to 5.938 billion yuan.

In the past 2013, despite the overall slowdown in international market demand and the unfavorable situation in the domestic textile industry, China Textile City actively implemented its second venture, implemented a big brand strategy, carried out pattern protection, and encouraged independent innovation by enterprises. Last year, both the spring and autumn textile expo in Keqiao reached the highest level in history, and the performance of the exhibition also reached a record high, achieving a total turnover of over 10 billion yuan. Among them, the spring textile fair turnover reached 4.393 billion yuan, an increase of 8.2% over the previous session; autumn textile fairs achieved a turnover of 6.338 billion yuan, an increase of 9% over the previous session. At the 9th China International Convention and Exhibition Culture Festival held in Wuhan last August, the original Shaoxing County won the 2012-2013 China Brand Exhibition City Award. Keqiao exhibition industry has been recognized in the industry, which also marks Keqiao Textile Expo as a leader of Keqiao exhibition economy has become the new engine of economic growth in Keqiao District.

It is worth mentioning that the “Online Textile City” realized online transaction volume of nearly 6 billion yuan, exceeding the target of 5 billion yuan in the year. Up to now, the “Online Textile City” has had 2.3 million visits a day and released more than 5.4 million pieces of product information. The number of registered members of the website has reached 1.92 million, and nearly 600,000 online shops have been established. Online Textile City has completed online transaction cooperation with Bank of Communications, Industrial and Commercial Bank of China, Agricultural Bank of China, and Bank of China. In the first half of last year, China Textile City “moved” eight physical markets such as the North Union Market and United Market to the Internet, which not only provided supply information, but also launched online spot sales, and improved the online transaction credit system. Through the establishment of the Liancheng Index in cooperation with the Trade and Industry Bureau, a comprehensive score is made on transaction credits, shop credits, and shop complaints of settled merchants to ensure the integrity of the entire virtual market merchant information. At the same time, in order to guide merchants to develop online trade, the online textile city also launched a supporting service system. Combining the needs of textile companies, we launched online store construction, online store operations, third-party warehouses, B2C logistics custody and other ancillary services, and integrated product resources. Based on the sales of online shops, we launched “diamond booths” and three-dimensional exhibition halls and other added value. service.

It is understood that the textile industry actively promoted the "global coverage" campaign last year. Merchants have built a new model of "Keqiao headquarters + field marketing network" through "going global" and the trade volume has steadily increased. Moreover, with the continuous improvement of the market environment, the new market of China Merchants Long City has been strengthened. Last year, China Textile City Group added 3431 business operators.