At present, there are 380 million children between the ages of 0 and 16 in China, which will be a huge consumer market in terms of education, entertainment and clothing. Only the apparel industry, according to an average of 2 sets of clothes per child consumption point of view, consumer demand for children's clothing in 800 million or so, the authority forecast in the next few years, each year will still be about 8% of the rate of increase. Children's wear market will be one of the most growth markets in China. However, huge market space also accompanied by a huge competitive pressure colleagues, how to grasp the market to stand out from many brands it? Air Angels children's wear brand ten years, summed up in the production and operation of a marketing plan for their own, the children's wear market segmentation, both in product quality and design style with superior strength to seize the market opportunities, and continue Improve the service so that the air angel truly become the leading children's clothing market brand. Air Angel Children's Wear Market Segmentation is the market positioning, the establishment of the target market an important prerequisite. The fundamental purpose of market segmentation is to enable enterprises to recognize demand in a targeted manner in order to take advantage of the characteristics and advantages of the enterprise to meet the needs of a particular market. After locking in a market area, you can truly and thoroughly understand the needs of consumers in this market segment as well as the choices and preferences for buying. Air angel children's wear in the market research process found that 13-16-year-old children's clothing is the most scarce, mainly due to the age of clothing in color, fabric, style, the price is not good to grasp. Juvenile equipment materials close to adults, but the price can not reach the price of adult equipment. The mental state of children in this age group also has the characteristics of children, coupled with different developmental situation, so the design is more difficult. Air Angel children's clothing deeply understand the psychological state of this group, giving the positive brand, the pursuit of the connotation of dreams, and cater to their personality in color, so that children of this age brand preference, to meet their pursuit of celebrity, chasing the trend of psychology Design clothing for children of this age. By segmenting the market, Sky Angels can launch different styles of children's clothing for different age groups in the future development so as to explore a broader market space. Air Angels affordable high quality children In order to adapt to fierce competition in the market, Air Angels children's wear has been strictly in accordance with market capacity to develop children's clothing prices, but this does not mean that the quality of children's Angels discount. Compared to the current high-end children's clothing market, high-priced brands and high prices of low-cost products and other issues, Air Angel Kids through ten years of exploration, and finally in high-quality and low-cost to find suitable for business development strategies, such as surface materials Choice and procurement, Air Angels children's wear has always insisted on cooperation with reputable, quality and guaranteed large-scale processing enterprises, no matter what kind of fabric quality control from raw materials, high-quality natural fiber as raw material, so although the cost of some Improve, but it can ensure that every piece of children's clothing in quality are fully in line with children's clothing standards. In price, Air Angel Kids through the control of management and logistics costs and other methods, the price pressure in the lowest possible range, so as to truly high-quality low-cost standards. With the children's clothing market continues to mature, increasing competition, Air Angel Kids this strategy is bound to create more businesses to win the favor of consumers. The face of the growing demand for children's clothing market and the resulting huge competitive pressures, air Angels with 10 children's clothing production and sales experience, the breakdown of the entire children's clothing market, innovative style, strict quality control, through the sound Sales services enhance the brand's competitiveness in the market, become an irreplaceable industry leading brand, which has a broader market space. Air Angel Products: Beijing Yi Hao of economic and trade companies (Angels) Air Angels Address: North Third Ring Road, Fengtai District, Beijing Sanxingye Building, North District Tel: Fax: Website: http: //