Just released "high-end children's clothing industry competition in the international market analysis," we once again saw a low-key into the Chinese market in Germany r100 fashion sports brand and his global rivals Nike and Adidas once again with the same game. In the Chinese area responsible for the German r100 fashion sports brand Shantou Mickey Garments Co., Ltd. also appeared in the report, as the high-end children's wear industry, one of the key enterprise analysis. According to "analysis of international high-end children's clothing industry competition in the international market" analysis shows that urban residents in recent years the consumption of all kinds of children's clothing has been on the rise, the annual growth rate of 26.5% .China's children's clothing market demand has changed from the past to meet the basic needs of life Utility type began to pursue the pursuit of beauty of the fashion, some economically developed cities, consumers demand for children's clothing trend, brand. Consumer grade from the children's wear market, high-end demand has grown rapidly. Middle-income households, upper middle-income households and high-income households showed a clear upward trend in the consumption of various children's clothes, while the lowest-income households, low-income households, middle-lower income households and the highest-income households showed a downward trend. This shows that middle-income groups have become the theme of children's wear. The survey report found that children's wear accounted for only 1% of the total apparel market, of which foreign brands accounted for 50% of the domestic market, 50% of the market share of domestic manufacturers, 70% of children's wear without brand. Analysis, the fierce market competition will promote the development and upgrading of the entire industry. According to the law of development of the industry, a large number of medium and small children's clothing enterprises with low quality and low threshold will be eliminated from industrial development and structural upgrading. Some enterprises and brands with strong competitiveness will further develop and grow. With the increasing competition in the high-end children's clothing industry, mergers and acquisitions and capital operation of large-scale high-end children's clothing enterprises are becoming more frequent. The outstanding domestic manufacturers of high-end children's clothing pay more and more attention to the research of the industry market, especially to the industrial development environment and product consumers In-depth study. Forward-looking consulting survey is the industry's most influential analysis of the industry sector analysis of institutions, long-term high-end children's clothing industry to track the market to collect market data, a comprehensive and accurate framework from the overall height of the industry to analyze the system. The survey report was strongly supported by authoritative organizations such as China National Garment Association, National Economic Information Center, National Bureau of Statistics, Customs Administration, Institute of International Information, Research Institute of China's Ministry of Commerce and Tsinghua University Library. Limited the foresight and timeliness of this report, and is the first heavyweight report in the industry to conduct a comprehensive and systematic analysis of the upstream and downstream industry chains in the high-end children's clothing industry with key industry players. Based on a prospective analysis of a large number of primary market research data, the report provides an in-depth and objective analysis of the overall market capacity, market size, competitive landscape and market demand characteristics of the current high-end children's wear industry in China. Based on the development track and years of practice in the high- Experience, the high-end children's clothing industry in the future development trend to make a careful analysis and forecast. For just entering the mainland China r100 fashion sports brand, the choice of China Area agency operators, is undoubtedly the focus of the study, according to the German r100 International Marketing Department Mr. Jawen introduced the headquarters final selection Mickey clothing As an operating partner of China Area, after many years of investigation and rigorous analysis of the domestic children's clothing brand operators, was it determined. Germany r100 in 2003 began to pay special attention to the brand, channel operation, the first case of success: only 8 years, will be made into a national Ding Ding cats nearly a thousand channels for China The fact that the brand of top ten brand children's wear is a representative of its strength. In 2006, MIKYO big-eyed frog children's clothing brand, which operated cooperatively in America, quickly replicated about 300 terminals in just one year, including the successful cooperation between the company and M & Q in South Korea, The ability to quickly replicate apparel terminals and control access and channels. A company with a huge market resources, and resources can be effectively integrated and maximize the use of industrial companies, Germany r100 headquarters soon finalized the partner. The German r100 brand, which has been in the market for less than a year in China, quickly and rapidly developed in the domestic market. At present, many large shopping malls in China have set up brand counters, at the same time also stationed Parkson, CP Lotus two large department stores, r100 store number of rapid and steady development of the situation with increasing. "Now joining the r100 hotline let our colleagues in the development department busy exuberant" Michelle Liu, general manager of Mickey apparel, said joyfully. "Nike, Adidas and r100 are international sports brand, has a good reputation in foreign countries, the current as r100 just entered China soon, the visibility is obviously not Nike and Adidas, this as China's high-end children's clothing industry analysis report of a survey Objects, but also proves that the domestic media and agencies are gradually paying attention to our German r100. "General Manager Liu said while showing us the r100 quarterly image manual," Germany r100 in the Chinese market can be such a surprisingly fast opening the market, Thanks to the branding concept and design of the product itself, we also played a role in the promotion of the brand.At present, r100 original shop to join the sales form, but also for us to open a large new Sales area in the direction of e-commerce than the Adi and Nike first to join forces in the online store sales form, late for us to enter the Chinese market, not a problem, online store affiliate sales form will be catching up with Adi and Nike one of the important Accelerator! Shop joined the platform to carry out two months, the number of our online shop has been a breakthrough 50, the current consulting to join an an endless stream. "The analysis of high-end children's clothing, the three brands of international sports Nike, r100 and adidas once again gathered in the Chinese market, late in the Chinese market r100 in just a short A year is considered a good start, rapid terminal development, a more favorable market reaction and surprisingly winning online shop to join the platform, can help r100 in the domestic sportswear market and has a large number of terminals and strong brand appeal of Adidas and Nike third world, we will see!