Fashion brand J.Crew returns to Hong Kong, Central Asia, Lane Crawford store opened

J.Crew CEO Millard “Mickey” Drexler just arrived in Hong Kong and said that the products sold by the brand Lane Crawford in Lane Crawford have undergone “special and special choreography”, mainly focusing on the brand's high-end, feature-rich products and cashmere collections. .

Lane Crawford and Andrew Keith, President of Joyce, Lane Crawford said that Hong Kong guests have a huge appetite for fashion and accept novelties.

Lane Crawford Lane Crawford assigned a 2,700-square-foot store for J.Crew at its Central Hong Kong store to showcase some of the key features of the fall/winter collection, such as electronic-plain bow shirts and skirts. In addition, Lane Crawford Lane Crawford's Hong Kong Canton Road shop and Beijing's Financial Street Mall store are also sold under the J.Crew brand.

In addition to physical stores, Lane Crawford and J. Crew are actively promoting online sales. J. Crew had already served the markets of 107 countries and regions earlier this year. Lane Crawford, who launched the online sales platform only a year ago, said that the J. Crew brand has strong demand. At present, Hong Kong City J. Crew is the fifth largest market for online sales. According to the Lane Crawford report from Lane Crawford, J. Crew’s sales accounted for 45% of all women’s total sales in the first 10 trading days after the company’s online sales platform went online!

At the same time, J. Crew continued to actively look for opening locations in Hong Kong and London. J. Crew Chief Executive Officer Millard "Mickey" Drexler said that he has not signed a contract with any place in London, but he hopes to reach it by the end of the year, followed by Hong Kong. The brand is cautious about the Chinese market and there is currently no immediate plan to open a store in Beijing or Shanghai.

J. Crew CEO Millard “Mickey” Drexler said: “This is an opportunity. Hong Kong is a major fashion center city with many businesses for us. If there are some customers in mainland China, we certainly welcome them.”