Jeanswest never invited celebrity endorsements, follow the brand name popular business philosophy, value for money market strategy, these also seem to show that Jeanswest is still static internal strength, to devote themselves to the development of a firm pace of a hundred years. Constantly review, continuous innovation and continuous improvement is the purpose of Yang Xun do business Since 1993, opened the first store in Shanghai, Jeanswest into the mainland market has been 20 years. Under the leadership of its head Yang Xun, Jeanswest to brand-name popular business philosophy, value for money market strategy, stabilize the casual wear market leader. At present, Jeanswest has opened more than 2,800 stores in the Mainland. Sixteen words really say business experience, Yang Xun spit out "efforts to balance development, maintain the advantages and overcome the shortcomings." He explained that "we can do our best to make an effort" is to determine the scale of development based on our own manpower, financial resources and time, and we will never go too far and allow enterprises to embark on an overloaded road of development. "Balanced development" means balancing all aspects, Social and economic benefits of both hands. "Maintaining Your Strengths and Overcoming Disadvantages" is a slogan that is not very exciting, but it is not that easy to do. People are good at discovering other people's weaknesses, but they always lack of knowledge about themselves. Continuous review, continuous innovation, continuous improvement is Yang Xun do business purposes. Rising Sun Group did not stand still after its establishment, but after four transformations: from Hong Kong to overseas; back to the Mainland; from manufacturing to diversification; Earlier in Jeanswest sales of hundreds of millions of years, Yang Xun put forward to 2014, annual sales to reach 10 billion yuan. Now, Jeanswest annual sales have exceeded 4 billion yuan, the next few years, as long as the normal pace of development to maintain this goal can be achieved. But Yang Hsun now has another idea. "Now the market situation is good, the annual sales growth of 20% -30% there is no problem, but we have not wanted Jeanswest developed too fast." Yang Xun explained that "it is easy to do the sales, but With our stores all over the country, rapid growth and management and service at the same time, there is not as easy as sales growth. "He said the pace of development is too fast and not conducive to mastering orders and controlling risks. Yang Xun's heart is his dealer and consumer, he is responsible for them. In fact, a three to five years to do business is not difficult, but Yang Xunzhi in the long-term development, to be a hundred years of business. Do "people" brand Jeanswest never celebrities endorsement, the brand name of the popular management philosophy, value for money market strategy, which seems to show that Jeanswest is still static internal strength, to work hard to develop into a hundred years of firm pace. Whether Jeanswest first arrived in China, or later with many casual brand war, Yang Xun has maintained a unique style - try to reduce costs, do not request the spokesman. "Ten years ago we lead the trend, the selling price is relatively high now, the mainland casual wear market flourishing, so we adjust accordingly, that is to do the popular brand-name casual clothes, at great value for money to attract more consumption Who let everyone affordable, in order to gain greater market share. "Yang Xun said. In recent years, the domestic clothing brand with the cost increase mate promotion clothing prices, and Jeanswest's price increase is unusually modest. Jeanswest goods in March this year, the opening price has been lowered, down 10-15%, fully returned to the normal price channel. Yang Xun said: "Last year, the biggest issue was price derailment, which solved the problem and solved all other problems." Jeanswest announced that in 2011, inventories reached a record high, in fact, only 2-3 percentage points higher. Jeanswest's inventory costs equal to about 10% of total sales, while competitors' inventory as high as 30%, even if not ordering a year are too much to digest. Yang Hsun view, raising product prices is not the main method to solve the cost increase, more through the strengthening of sales and management to digest. "Control prices" will undoubtedly grasp from two fronts: First, strictly control costs, the second is to improve sales. Yang Xun believes that Jeanswest's supply chain system, terminal sales system has been impeccable, if we want to further control costs, we must start from improving efficiency. He simply calculated an account: sales growth in front of shop sales 10%, if the number of unchanged sales growth of more than 10%, equivalent to the cost reduction, that is, per capita labor productivity. "The same is true within the company, the scale of growth is greater than the wage growth, which is equivalent to the cost reduction." And the world, "the poor are good at their own personal, up and then the world." Jeanswest is the core of corporate culture, Yang Xun has been practicing of. Jeanswest since its inception, has donated more than 100 million yuan for the community. Yang Xun also won numerous honors and awards, especially in June this year, Yang Xun won the "International Merit Character Award." But for these, he "did not feel" and always emphasized what he should do. Currently, Jeanswest built a total of 36 Hope Primary Schools in poverty-stricken areas in China and donated millions of dollars to support two Hope Primary School Happy Games. At the same time, Jebsen donated 2.2 million yuan to build 55 poor primary playgrounds. In addition, Jeanswest also respectively invested 27 million yuan and 6 million yuan, set up a "Jeanswest Student Aid Fund" and "Jeanswest Hope Teacher Fund." China Jeanswest Casual Wear Design Competition, founded in 1982, is already one of the most successful competitions in China. Yang Xun pointed out: "Although China is a major garment manufacturing country, it is not a big country in the world.China lacks international design and brand core competitiveness, and we insist on holding an international design competition with the aim of creating a platform for new people to step up and nurture talent The strength of the garment industry in China to speed up technology and design upgrades. "Yang Xun's" Tzu Chi "has two characteristics, one is running a school, in 1985 he had donated more than 20 million Hong Kong dollars and Northwestern Textile University co-Guangdong clothing College, in 1997 and donated 11 million Hong Kong dollars to support the then China Textile University, the establishment of Rising Sun Institute of Management, also funded the establishment of Rush Sun Institute of Peking University, specializing in the development of computer management system. The second feature of Yang Xun's "Tzu Chi" is his enthusiastic speech. In recent years, Yang Xun has been invited as a consultant or professor of a number of universities. Yang Xun, who has always been a low-profile man and an expert in his work, has been so enthusiastic about lecturing and giving lectures and educating people around him. This kind of behavior is inseparable from the conviction in his heart. Yang Xun said: "The society should advocate loving oneself as one's own, the value of life is for others, beings for all beings, for the society. I have always insisted: to return to the community is the first, to promote their own company is second.We held a series of Charity is not what kind of publicity you want to yourself. The first thing that comes to mind is how to do something to the society and the country. "This act of" enjoying all the world's poor people "fully reflects Yang Hsun's" "The start of the rich classy fraternity and a high degree of social responsibility. In recent years, Jeanswest began to focus on creating an extension of the brand. Not only focus on creating and promoting more young and fashionable new casual clothing brand "Phil", also introduced women's casual brand "J-one." "I'm not sure Jeanswest is the most advantageous of all competitors, but what is certain is that Jeanswest has successfully passed its survival period and is exploring a new proposition for growth and development." Yang Xun said.
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